Sales Manager – Displays & IT Hardware

Our client is an IT distributor operating across Africa and the Middle East, providing technology products, solutions, and support to businesses and partners.They are currently seeking a Sales Manager – Displays & IT Hardware to drive business development, grow revenue, and strengthen relationships with corporate customers, resellers, and channel partners.

Job Responsibilties Develop and execute sales strategies to achieve revenue targets. Identify new business opportunities across corporate, enterprise, government, education, and SME sectors. Drive the full sales cycle, from lead generation and prospecting to negotiation and closing. Sell monitors, professional displays, enterprise displays, interactive displays, digital signage, and related IT hardware.

Develop and maintain relationships with corporate customers, IT resellers, dealers, distributors, and system integrators. Identify opportunities for bulk hardware deployments, equipment upgrades, and corporate refresh projects. Monitor competitor products, pricing, and market trends to improve sales performance. Prepare quotations, commercial proposals, and tender submissions.

Manage key accounts, maintain accurate sales forecasts, and provide regular performance reports. Identify cross-selling and upselling opportunities and ensure customer retention. Job Requirements Minimum of 5 years’ proven B2B sales experience in IT hardware, monitors, displays, or related technology products. Demonstrable experience selling monitors and display products.

Experience selling Lenovo and/or Samsung monitors and displays is highly preferred. Experience with brands such as HP, Dell, LG, Philips, ASUS, Acer, View. Sonic, or BenQ is an advantage. Proven ability to meet or exceed sales targets. Existing relationships with corporate customers, resellers, dealers, and system integrators.

Experience in channel sales, distributor management, enterprise sales, or project and tender sales. Strong understanding of IT hardware products, competitive positioning, and customer requirements. Excellent communication, negotiation, presentation, and relationship management skills. Ability to manage a sales pipeline and work independently to achieve business objectives.

Key Skills Business Development and Lead Generation B2B and Enterprise Sales IT Hardware and Display Sales Channel and Reseller Management Account Management Negotiation and Closing Project and Tender Sales Sales Forecasting and Pipeline Management Competitive Analysis Customer Relationship Management Benefits Competitive salary and performance-based commission.

Vendor training and product certification opportunities. Career growth and professional development. Access to enterprise customers and strategic business opportunities.