Copywriter & Content Creator

Job Purpose: The Copywriter & Content Creator supports the Mar. Com Lead by reviewing and creating clear, accurate, on-brand marketing content across customer touchpoints. The role develops fresh, modern written and short-form video content tailored to each target segment, channel, and stage of the retail journey. Objectives:

• Ensure marketing copy across all channels follows company guidelines, tone of voice, language standards, and approved campaign messages.
• Create audience-first content that captures attention, communicates value clearly, and supports customer engagement across the retail journey.
• Build dependable content quality through careful editing, fact-checking, cross-functional coordination, and continuous improvement using performance insights.

Responsibilities

• Review, edit, and proofread copy across digital, social, CRM, e-commerce, print, and in-store channels.
• Enforce brand voice, language quality, factual accuracy, legal requirements, and cultural relevance.
• Create fresh copy and mobile-first video concepts for campaigns, promotions, launches, and always-on content.
• Write headlines, captions, scripts, product descriptions, landing pages, emails, SMS, and POS copy.
• Plan, shoot, and edit short-form social videos with strong hooks, captions, and calls to action.
• Adapt written and video content by channel, format, target segment, customer-journey stage, and platform trends.
• Verify product, price, offer, terms, promotional accuracy, usage rights, and required approvals before publishing.
• Turn briefs into integrated content with Mar. Com, Design, Digital, CRM, E-commerce, stores, agencies, and partners.
• Maintain content calendars and version control; monitor engagement, watch time, and completion rates.
• Manage briefs, deadlines, publication-ready delivery, SEO, and performance optimization. KPIs:
• Copy Accuracy & Brand Compliance %
• First-Round Approval %
• On-Time Content Delivery %
• Social Video Engagement, Watch Time & Completion Rate
• Content Engagement / Click-Through Improvement
• Internal Stakeholder Satisfaction Experience & Qualities:
• One to two years of copywriting, content creation, or related experience.
• A portfolio demonstrating short- and long-form copywriting and social video scripting, filming, or editing is required.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field is preferred.
• Strong writing, editing, proofreading, grammar, and storytelling skills.
• Strong written English; Arabic copywriting or localization capability is preferred.
• Familiarity with social, web, e-commerce, email/CRM, paid media, and in-store content.
• Basic proficiency in mobile filming and video-editing tools such as Cap. Cut, Adobe Premiere Pro, or equivalent.
• Basic understanding of SEO, platform best practices, and content performance metrics.
• Understanding of retail promotions, customer journeys, product communication, and fast-paced campaign cycles.
• Comfort with content management, collaboration, and AI-assisted drafting tools, with responsible human review. Attributes:
• Curious, audience-aware, and culturally sensitive.
• Highly detail-oriented with sound judgment and a strong quality mindset.
• Organized and able to manage multiple briefs, versions, and deadlines.
• Adaptable, proactive, and comfortable working in a fast-paced retail environment.
• Collaborative, receptive to feedback, and clear in written and verbal communication with diverse internal teams, agencies, commercial partners, and senior stakeholders.