AI Creator

Independent Food Company is home to some of the region's most recognised hospitality concepts, including SALT, Somewhere, Parker's, Shalwa, Somewhere, and Public. We are a fast-growing organisation with an expanding portfolio of concepts, an active acquisition strategy, and ambitious plans for growth across new and existing markets.

We are seeking an AI Creator who willdesign, develop, and implement AI-driven content, tools, and solutions to support business and creative objectives. They will leverage generative AI models to produce text, images, or multimedia assets, optimize prompts for quality output, and refine AI-generated results to ensure accuracy, relevance, and brand consistency.

The role involves experimenting with new AI technologies, integrating AI tools into workflows, and collaborating with teams to enhance productivity and innovation through automation and intelligent content creation.

Key Responsibilities

Create and develop AI-generated content including text, visuals, and multimedia assets using generative AI tools. Design, test, and optimize prompts to improve the quality, accuracy, and relevance of AI outputs. Review and refine AI-generated materials to ensure alignment with brand tone, style, and objectives. Explore and implement new AI tools, platforms, and workflows to improve efficiency and creative output.

Collaborate with content, marketing, and product teams to integrate AI solutions into daily operations. Maintain quality control by identifying and correcting inconsistencies or errors in AI-generated outputs.

Requirements

Bachelor’s degree in Marketing, Computer Science, Design, Communications, or related field (preferred). Experience working with generative AI tools (e.g., text, image, or video generation platforms). Strong understanding of prompt engineering and AI content workflows. Excellent writing, editing, and proofreading skills with strong attention to detail.

Ability to evaluate AI outputs critically and refine for quality and accuracy. Basic understanding of digital content creation, branding, or marketing principles. Ability to work independently and manage multiple tasks or projects. Curiosity and willingness to experiment with new AI technologies. Excellent communication and stakeholder management skills.