Web Analytics & Optimization Manager

The Senior Marketing Manager, Customer Lifecycle will own the strategy and execution of programs that support customers at every key stage of their journey with Mc. Lean & Company - from onboarding and product adoption, through advocacy, awards, referrals, growth, and retention of at-risk accounts. This role is responsible for building an integrated lifecycle marketing approach that deepens engagement, reinforces brand loyalty, increases customer lifetime value, and reduces churn.