Brand Marketing Manager

Is this your next challenge in Marketing? Brand Strategy Develop and implement brand strategies that strengthen brand equity and support overall business objectives Contribute to the development of brand positioning and identify growth opportunities across key market segments Interpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiatives Brand Communication and Activation Develop creative communication ideas and contribute to impactful brand campaigns Lead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketing Create and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpoints Partner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channels Store Branding Understand the store brand identity of Mannings and translates this to excellence in execution at store level Drive key store opening launch campaigns to strengthen brand presence and market impact Do you have experience in FMCG/ retail ?

Bachelor degree in Marketing/ Business Administration or related disciplines Minimum 8 years of marketing experience especially in brand marketing and brand equity

Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally.

Applications are welcomed from high calibre individuals to join our growing team. DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.