Digital Marketing Automation Manager

We are honored to be a Glassdoor's Best Place to Work Recipient for 2024, our 5th year in a row! Crew Carwash Honored as One of the Best Places to Work in 2024, a Glassdoor Employees' Choice Award Winner

• Crew Carwash (click the link to read the news!) We are hiring for a Digital Marketing Automation Manager at our Fishers Support Center. The Digital Marketing Automation Manager oversees our email marketing, website, mobile app, and CRM platforms. This role creates and implements automated marketing journeys and digital advertising campaigns to drive new business and subscription member growth and retention.

Job Responsibilities

Design and implement automated marketing and event journeys across email, SMS, and mobile app platforms to deliver targeted communication to our audience. Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies. Working with our digital agency, manage and optimize digital advertising campaigns, including Google, Meta, YouTube, and other paid media channels, to maximize ROI and achieve campaign objectives.

Monitor and analyze the performance of marketing automation and digital campaigns, generating regular reports on key metrics and providing insights and recommendations for campaign effectiveness and ROI. Continuously analyze, scrutinize, and test customer campaigns to drive results including messaging, segmentation and creative testing Monitor industry trends, competitor activities, and customer feedback to identify opportunities and adjust digital marketing strategies accordingly.

Manage and optimize performance of email, website, mobile app, paid digital, and local advertising.

Requirements

Bachelor’s degree Minimum of 5 years managing digital advertising and marketing automation platforms Minimum of 5 years managing marketing campaign design and implementation across digital channels (e.g. email, SMS, app push, YouTube, paid social, Google Local, and display) Experience with email marketing platforms, like Mail.

Chimp Strong analytical and problem-solving skills Knowledge of web design, UX, and HTML with experience in WordPress preferred Self-starter with an enthusiasm for learning, testing, and analytics-based tasks Creative copywriting for SMS, email, website, and digital ads Strong organizational skills to handle multiple projects simultaneously Proactive approach to identifying and addressing data and platform challenges Detail-oriented with a focus on delivering high-quality, error-free automated campaigns What Can We Offer You?

Competitive compensation based on experience Group health, dental and vision plan 401(k) with company match PTO

• Paid time off plan + 6 paid holidays/year Fun & healthy culture FREE carwashes, naturally We are honored to be a Glassdoor's Best Place to Work Recipient for 2024, our 5th year in a row! A position at Crew Carwash is more than just a job, it's a great opportunity for people of all ages and backgrounds. Your gender, how you pray, your skin color, your hometown, who you love, your disabilities and your age ARE ALL WELCOME here. At CREW Carwash, Crew is our FIRST name and we want you ON THE CREW! All we require is excellence and a dedication to our team members! EOE/DFWP/ADA