Manager, Retail Marketing

Storytelling is, and will always be, the heart of what we do at Skydance. Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans.

We are creator-first, audience-focused, tech-forward, globally scaled. Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO! Our studios are considered one of the foremost motion picture and television production and post-production facilities in the world.

They inform, engage, and transport audiences to new worlds. The key to that lies with our Studio Operations group, which includes areas like soundstage/backlot set rentals, events, design, culinary, construction, landscaping and much more. Whether it’s hosting an unforgettable studio tour, creating an optimal workspace, or equipping talent to tell the best stories, these teams lay the foundation for the memorable experiences we provide.

ㅤ Your Role Warner Bros. Discovery Global Experiences is seeking a commercially driven Manager, Retail Marketing to lead integrated marketing programs for its growing Americas retail portfolio, including existing flagship stores, new locations and retail opportunities connected to WBD experiences. The Manager will develop retail marketing plans that drive qualified footfall, customer engagement, conversion, average transaction value, units per transaction and repeat visitation.

This role will connect product and franchise storytelling with seasonal campaigns, local-market activation, CRM, social, partnerships and in-store execution, while partnering closely with Retail Operations, Merchandising, Product, Franchise, Creative and broader marketing teams. The ideal candidate combines strong retail commercial instincts with integrated marketing and project-management experience, and knows how to turn fan insight, merchandising priorities and local demand into measurable store performance.

Your Role

Accountabilities Develop integrated marketing plans for individual stores and the broader Americas retail portfolio, aligned to sales targets, store traffic, seasonal demand, local-market opportunities and franchise priorities. Drive qualified footfall and customer acquisition through coordinated social, digital, CRM, local search, partnerships, PR support, out-of-home and WBD owned promotional channels.

Partner with Growth Insights, Retail Operations and Finance to monitor traffic, conversion, average transaction value, units per transaction, sales mix, campaign response and repeat-customer indicators. Identify performance gaps and recommend targeted actions to increase awareness, improve conversion, grow customer spend and strengthen store-level revenue.

Own the retail marketing and promotional calendar, coordinating product launches, exclusives, new assortments, gifting moments, seasonal campaigns and inventory-led commercial priorities. Partner with Merchandising, Product and Franchise teams to translate product stories, fan relevance and assortment priorities into compelling campaigns and customer-facing messaging.

Develop promotional approaches that balance revenue opportunity, premium brand positioning, margin considerations, inventory availability and an exceptional fan experience. Coordinate campaign briefs, creative needs, offer mechanics, signage, launch timing and performance reviews with store teams and central marketing stakeholders.

Develop and execute go-to-market plans for new store openings, relocations, pop-ups and significant retail refreshes, including launch milestones, audience strategy and post-opening optimization. Build market-specific programs that engage locals, tourists, fan communities, nearby experiences, hotels, tourism organizations and relevant neighborhood or commercial partners.

Create in-store events, product moments, creator activations and cross-promotions that strengthen discovery, generate content and give customers new reasons to visit. Partner with Retail Operations and on-site teams to ensure campaigns translate into consistent, well-executed customer experiences and appropriate store readiness.

Partner with broader Marketing team to build retail-relevant customer journeys, segmented email campaigns, first-party data capture and repeat-visit communications. Identify opportunities to connect retail customers with experiences and experience guests with retail, including bundled storytelling, cross-promotion and shared fan-audience development.

Use customer insights, purchase patterns, local-versus-tourist behavior and franchise affinities to tailor communications, promotions and product recommendations. Support responsible customer-data acquisition and use in accordance with WBD privacy, consent and governance requirements. Partner with Creative & Brand to develop effective store campaigns, product storytelling, social content, in-store materials and other customer-facing assets.

Coordinate agency, vendor, franchise, publicity and partner contributions to retail programs, maintaining clear briefs, timelines, approved budgets and execution accountability. Establish campaign measurement and post-launch reviews with Growth Insights to evaluate incremental traffic, conversion, customer response and commercial return.

Document scalable playbooks for store launches, product campaigns, seasonal promotions and local activation that can support future portfolio expansion.

Qualifications

& Experience 5-8 years of relevant experience in retail marketing, consumer marketing, shopper marketing, merchandising marketing, local-store marketing or integrated brand marketing. Proven experience developing campaigns that drive store traffic, product engagement, conversion, average transaction value or customer retention.

Strong understanding of retail commercial metrics, promotional planning, merchandising priorities, seasonal demand and the in-store customer journey. Experience supporting store openings, product launches, local-market activations, experiential events or multi-location retail programs. Ability to develop integrated plans spanning digital, social, CRM, partnerships, publicity, local discovery and in-store marketing.

Strong project management and stakeholder collaboration skills, with experience partnering across Retail Operations, Merchandising, Product, Creative, Franchise and agency teams. Experience with premium retail, entertainment franchises, tourism-driven locations, attractions, licensed consumer products or fan-oriented brands strongly preferred.

Thinks like a retailer and a marketer, connecting fan engagement to store traffic, conversion and profitable growth. Anticipates operational and merchandising needs while maintaining a premium, customer-first brand experience. Brings energy, organization and accountability to launches, product moments and local-market opportunities.

Collaborates effectively across central marketing and store teams and adapts plans to changing business conditions. About Skydance Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros.

, HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central. Some Important Details We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit.

In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. Hiring Salary Range: $73,500.00 - $136,500.00 per year In compliance with local law, we are disclosing compensation, or a range thereof, for roles where legally required.

Actual salaries will vary based on a variety of job-related factors, including but not limited to geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance. Base pay is just one component of our total compensation package. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.

In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.