Email Marketing Coordinator (Part-Time)

Job Details: Job Location: Stealey

• Wake Forest, NC, Position Type: Part Time, Salary Range: Undisclosed, JOB TITLE: Email Marketing Coordinator (Part-Time) DEPARTMENT: Marketing & Communications DIVISION: Institutional Advancement SUPERVISOR: Associate Director of Marketing and Communications I. PURPOSE OF THE JOB The Email Marketing Coordinator (1) strategizes, segments, and sends email communication to maximize institutional engagement and (2) collects and aggregates student experience data for marketing. II.

ESSENTIAL FUNCTIONS

AND RESPONSIBILITIES Assist with execution of Southeastern Seminary and Judson College messaging and brand awareness strategies Create and maintain email campaigns to segments of the Southeastern and Judson market Coordinate with graphic designers and copy writer to update, refine, and standardize email assets Monitor and report on campaign performance to evaluate and improve the effectiveness of marketing emails Research and propose strategies for growing an engaged, segmented mailing list for Southeastern’s and Judson’s target audiences Identify relevant non-competing organizations to partner with in email communication Compile qualitative data to inform marketing decisions by facilitating student focus groups and surveys about student experience and perception Assist the director and associate director as assigned III.

OTHER DUTIES & RESPONSIBILITIES None IV. SUPERVISORY RESPONSIBILITIES None V. KNOWLEDGE AND SKILLS

• Required Excellent communications skills Understanding of the concepts of branding and marketing Detail-oriented organizational skills Creativity Collaborative spirit and strong team player Preferred Bachelor’s degree in marketing, communications, or related field Experience with marketing tools Experience utilizing Slate and other CRMs Knowledge of email marketing and inbound marketing best practices VI. FISCAL RESPONSIBILITY None VII. EXTENT OF PUBLIC CONTACT Communication with prospective students and their parents or leaders Communication with the general public Communication with current students Communication with faculty and staff Occasional communication with external partners and organizations VIII. PHYSICAL DEMANDS Normal fitness as required for office duties IX. WORKING CONDITIONS AND ENVIRONMENT Flexible to work outside of normal working hours during event-heavy weeks such graduation, preview days, and the biannual meeting of the Southeastern Society and Board of Trustees Qualifications: