Marketing Officer

Job Summary

We are looking for a Marketing Officer responsible for developing business opportunities, strengthening dealer and customer relationships, and executing ATL & BTL marketing activities to support sales growth and brand visibility.

Key Responsibilities

Develop and execute ATL and BTL marketing activities in the assigned market. Identify new business opportunities and potential customers/dealers. Manage and strengthen relationships with dealers, distributors, fabricators, contractors, architects and institutional customers . Plan and execute promotional activities, dealer meets, product demonstrations, exhibitions and local marketing campaigns.

Conduct market visits to understand market trends, competitor activities, pricing and customer requirements . Support the sales team in achieving monthly and annual business targets. Coordinate with internal teams for marketing campaigns, promotional materials and product launches. Prepare regular reports on market activities, customer visits, lead generation and competitor analysis.

Monitor the effectiveness and ROI of BTL promotional activities. Generate leads through field marketing, events, customer engagement and other promotional channels. Ensure proper implementation of company branding and promotional guidelines. Travel extensively within the assigned territory as required.

Required Skills

& Experience 7-12 years of experience in Marketing / Sales & Marketing, preferably in Steel, Building Materials, Paints, Construction or related industries . Mandatory exposure to ATL and BTL activities. Good understanding of dealer/distributor management and market development. Strong communication, negotiation and interpersonal skills.

Good knowledge of local market and customer handling. Ability to independently plan and execute marketing activities. Willingness to travel extensively. Basic knowledge of MS Excel, PowerPoint and reporting tools . Preferred Candidate Profile Experience in B2B marketing and channel/dealer marketing will be preferred. Candidates from steel, color-coated steel, roofing, paints or construction-material industries will have an advantage.

Strong field orientation with a result-driven approach. Should be comfortable coordinating with multiple stakeholders. Key Performance Indicators (KPIs): Lead generation and conversion New dealer/customer acquisition Sales contribution from marketing activities ATL/BTL activity execution Dealer and customer engagement Market coverage and competitor tracking Marketing campaign effectiveness Achievement of assigned business targets