Job description
Key Responsibilities
Develop and execute strategic growth plans across D2C (Shopify) and marketplaces (Amazon, Nykaa, Flipkart, etc.) Drive customer acquisition via paid performance campaigns (Meta, Google, affiliates) Own and optimize the e-commerce funnel — traffic, conversion rate, AOV, and retention Manage marketplace growth: pricing, SEO, catalog, ads (AMS), and promotions Conduct A/B tests and growth experiments to improve conversion rates Track and analyze key KPIs: ROAS, CAC, LTV, repurchase rate, etc.
Coordinate with internal teams (design, tech, operations) for growth initiatives Leverage CRM tools (Web. Engage/Mo. Engage/Klaviyo) for retention and remarketing Lead CRO and UI/UX improvements on website using tools like Hotjar, Google Optimize Collaborate with influencer, affiliate, and content partners for brand-led growth Requirements 4–7 years of experience in D2C/e-commerce growth or performance marketing Proven success in scaling online revenue via paid campaigns and funnel optimization Hands-on experience with Shopify, Amazon Seller Central, Flipkart/Nykaa panels Strong analytical skills; mastery of GA4, Excel, Data Studio, heatmaps, etc.
Knowledge of retention tools (email/SMS automation), subscription models, and upsells Ability to work with cross-functional teams and external vendors Entrepreneurial mindset with strong execution and ownership Good to Have Experience in a skincare, beauty, personal care, or health/wellness brand Understanding of Unicommerce, Razorpay, or marketplace management tools Prior experience managing 3rd party agencies (media, creative, or SEO)