Business Development Executive

Role Overview The Business Development (Membership Partner) role focuses on driving growth through strategic partnerships, merchant onboarding, and on-ground promotional activities. This role plays a key part in expanding MOVA’s ecosystem, strengthening brand presence, and ensuring effective collaboration between internal teams and external partners.

Key Responsibilities

1. Business Development & Strategic Partnerships Identify, engage, and negotiate with potential partners, merchants, and brands for onboarding onto the MOVA platform. Develop and execute strategies to increase membership adoption and merchant participation. Build and maintain strong, long-term relationships with partners to support sustainable growth. Conduct market research and analyse competitor activities, trends, and customer insights to inform business strategies.
2. Road Booths & Promotional Activities Plan, organise, and execute road booths, roadshows, events, and on-ground marketing activities. Brief, train, and supervise booth staff to ensure professional brand representation. Monitor and track booth performance, including sign-ups, engagement, and lead generation. Prepare post-event reports covering performance metrics, customer feedback, and improvement recommendations. Ensure consistent and proper use of MOVA branding, materials, and promotional merchandise.
3. Team Leadership & Cross-Functional Coordination Lead, guide, and support business development teams and promoters. Collaborate closely with internal departments to ensure aligned execution of initiatives. Provide regular progress updates, reports, and KPI tracking to Management. Assist customers with enquiries, order placements, feedback, and complaints during campaigns or activations. Maintain accurate records of customer and partner interactions in internal systems. Coordinate with internal teams to resolve service or product-related issues efficiently. Uphold MOVA’s brand image through professional, confident, and empathetic communication. Perform other duties as assigned by the Reporting Manager or Management from time to time.

Requirements

& Qualifications Bachelor’s Degree in Business, Marketing, Management, or a related field. Fresh graduates or candidates with 1–3 years of working experience in business development, partnerships, sales, or marketing. Candidates should demonstrate a strong willingness to learn and a proactive attitude. Proven background in network marketing, or membership-based sales models, or experience managing Shopee, TikTok, or Instagram accounts, including familiarity with affiliate systems and TikTok Shop .

Strong negotiation, presentation, and relationship management skills. Experience in on-ground activations, roadshows, or event-based marketing is an advantage. Ability to analyse market trends, customer data, and performance metrics. Self-motivated, target-driven, and comfortable working in a fast-paced environment. Willingness to travel and work on weekends or public holidays when required for events.