Field GTM lead - Dreambook

About Dream. Book & Meraki Labs Dream. Book is an AI-driven, end-to-end book writing and self-publishing ecosystem designed to take authors smoothly from a blank page to a globally distributed published volume. Incubated by Meraki Labs - the founder-led venture studio founded by serial entrepreneur Mukesh Bansal- Dream.

Book captures a premium, underserved white space in long-form creative content generation. While standard AI tools focus on short-form copy, Dream. Book empowers creators, senior executives, founders, coaches, and consultants to convert their grand, long-held ideas into structured, print-ready manuscripts. The Role: High-Agency, High-Impact We are seeking our first US Field Go-to-Market (GTM) Lead to own our physical presence in front of high-value audiences.

This is a founding, field-facing role for someone who is a relationship builder, strategic operator, and relentless closer. You will be in the right rooms - executive conferences, CEO communities, and leadership summits - turning high-level conversations into an active pipeline and premium customers. 🎯 What You’ll Do

• Own US Event Strategy: Drive our presence across premium spaces like executive conferences, CEO communities, leadership summits, YPO/EO chapters, and private gatherings.
• Execute in the Field: Attend 2–4 curated events per month, representing Dream. Book in person, starting conversations with senior executives, and qualifying interest rapidly.
• Deliver the Vision: Deliver sharp, high-stakes live product demos (including a compelling 60-second pitch) that make the platform's value click immediately.
• Drive Revenue Outcomes: Turn event handshakes into a concrete pipeline, demo bookings, and closed-won customers.
• Gather Field Intelligence: Capture insights on what resonates, unique user objections, and competitive dynamics to help refine our broader global GTM playbook.
• Build Repeat Distribution: Cultivate long-term partnerships with event organisers, executive networks, and channel partners.
• Maintain Pipeline Discipline: Keep CRM hygiene flawless, ensuring every high-touch interaction is logged and actioned rapidly. What Success Looks Like
• Direct sourcing of high-net-worth paying customers from field activities.
• Highly optimised, qualified lead generation metrics per event.
• On-site or rapid-turnaround (within 48 hours) trial sign-ups and booked follow-ups.
• Highly accurate post-event ROI reporting and strategic actionable insights. What We’re Looking For
• Experience: 7 to 15 years of fast-paced experience within consumer AI companies, high-growth consumer startups, or premium field-facing enterprise sales environments.
• Executive Presence: Proven track record of operating in high-stakes rooms and comfortably building relationships with founders, CEOs, and top-tier executives.
• Pipeline Ownership: Comfort owning a direct revenue/pipeline target in a zero-to-one or early launch environment.
• Communication Mastery: The ability to explain complex, cutting-edge AI utility simply, credibly, and persuasively.
• Operational Rigour: Strong self-reliance, CRM hygiene, and follow-through.
• Mobility: Based in the US and eager to travel 50–60% of the time to be where our customers are.

Nice to Have

• Existing deep relationships within executive, founder, coaching, speaking, or professional leadership communities (e.g., YPO, EO).
• A deep interest in books, self-publishing, thought leadership, or creator tools.
• Publishing/Creator Passion (Bonus): Prior experience in digital media, publishing, creator economy tools, or productivity platforms (e.g., Notion, Figma) is a significant plus. Why You Should Join Us
• Shape a Category: Join right at our global launch and directly define how a breakout AI product goes to market in the US.
• True Lean Autonomy: Work closely alongside a deeply involved founding team. We deliberately keep venture teams lean, so you have full ownership of your mandate from day one.
• Fully Covered Travel: Full travel, premium event access, and operational expenses are entirely covered.
• The Meraki Ecosystem Network: Gain unparalleled access to a broader ecosystem of breakthrough companies, tier-one talent, and serial tech leadership.