National Sales Manager

Our Client Our client, an electronics company, seeks to employ a national sales manager.

Key Responsibilities

Develop and implement nationwide sales strategy and plans for mobile accessories (power banks/chargers/cables) and audio products (speakers/earbuds). Identify growth opportunities in emerging channels (e-commerce, campus sales, corporate gifting) Conduct competitive analysis of brands to position our products effectively Identify new business opportunities, market trends, and customer needs.

Expand the company’s market presence by acquiring new customers and retaining existing ones. Monitor competitor activities and adjust sales tactics accordingly. Knowledge of core Business Processes (Outlet Census and Mapping, Route Planning and Alignment, Field Sales, distribution Management, Field Coaching/Training, etc Strengthen relationships with key distributors specializing in mobile accessories Expand retail presence in: Mobile phone shops, Electronics superstores, Open market networks, Implement visual merchandising standards for product displays.

Recruit, train, and lead a high-performing sales team across Nigeria. Set clear sales targets, KPIs, and performance metrics for the team. Conduct regular sales meetings, reviews, and coaching sessions. Foster a motivated and results-driven sales culture. Manage a team of 10+ sales reps and area managers Conduct weekly trade visits to monitor POS execution Implement sales incentive programs to drive sell-out Build and maintain strong relationships with key customers, distributors, and partners.

Develop and execute strategies for B2B and B2C sales growth. Oversee distributor performance and ensure compliance with company policies. Develop B2B partnerships with: Telcos (MTN, Airtel, Glo) for bundled offerings, E-commerce platforms (Jumia, Konga) for online sales growth, Corporate clients for bulk purchases. Monitor sell-through rates by SKU at distributor/retailer level Manage inventory turnover to minimize dead stock Implement pricing strategies competitive with Chinese brands Track sales performance, analyze data, and provide insights to senior management.

Prepare monthly, quarterly, and annual sales reports. Ensure CRM (e.g. Zoho, Salesforce) is effectively utilized for sales tracking. Manage budgets, pricing strategies, and promotional campaigns. Explore new regions and sectors for business growth. Represent the company at industry events, trade shows, and networking forums.

Collaborate with marketing to align sales strategies with branding efforts.

Requirements

5+ years in sales management within mobile accessories/personal audio category. Existing relationships with major mobile accessories distributors Good/Deep understanding of: Power bank specifications (m. Ah capacity, PD fast charging), Audio product trends (TWS earbuds, portable speakers), Cable/charger technologies (USB-C, GaN, MFI certification) Bachelor’s degree in business administration, Marketing, or related field (MBA preferred).

Minimum of 8-10 years experience in sales, with at least 5 years in a managerial role (FMCG, telecom, or related industries preferred). Market Knowledge: Strong understanding of Nigeria’s business landscape and consumer behavior.