Assistant Professor of Marketing (Digital Marketing)

The Marketing concentration of our BBA is being rebuilt around digital fluency. We need a faculty member who can teach and research at the intersection of marketing strategy, digital platforms and data, and who can turn the concentration into a recognised pathway for students entering the digital economy. Our promise is that every graduate leaves with evidence of what they can do, not only what they know.

Principles of Marketing, Consumer Behaviour, Digital Marketing, Social Media Marketing, Marketing Analytics, Digital Business Models and Strategic Marketing. Use capability-based assessment (live projects, certifications, portfolios) and current tools (Google Analytics 4, Google Ads and Meta Ads Manager, SEO/SEM tools, Hub.

Spot or an equivalent CRM/automation platform, social listening tools, and AI-assisted content tools). Supervise capstones and internships. Sustain a Scopus Q1 publication pipeline in the discipline; pursue external and industry-funded research. Lead the continuous improvement of the Marketing concentration. Map CLOs to programme competencies, run Assurance of Learning cycles, and prepare course files to CAA and AACSB standards.

Build partnerships for guest lectures, internships and applied research (digital agencies, retailers, e-commerce and tourism operators, and government communication units); serve on College and University committees. PhD in Marketing or a closely related field with a marketing dissertation, from an accredited institution recognised by the UAE Ministry of Higher Education and Scientific Research; with a minimum of one year of university teaching experience after the PhD.

Scopus h-index of 5 or above. Include your Scopus author profile link in the CV. Evidence of effective university teaching in the discipline; fluent English (Arabic an asset). Candidates with industry experience in marketing, with emphasis on digital marketing are preferable, or candidates with evidence of having collaborated with industry (joint projects, consulting, executive training, internships, advisory work).

Knowledge of how programmes are developed: writing course and programme learning outcomes, assessment design, competency mapping, study plans. Familiar with accreditation (CAA, AACSB, EQUIS, AMBA or ACBSP) and understands how the process works: standards, Assurance of Learning, self-study and evidence files. Professional certification in the field is preferable, e.

g. Google Digital Marketing / Analytics, Meta Blueprint, Hub. Spot, Digital Marketing Institute, or equivalent