Influencer Marketing Executive

Brand. Crest Holdings is a diversified business group committed to building agile, high-impact brands across India’s evolving business landscape. We operate through two key verticals: Ad. Crest – Our full-stack advertising and marketing powerhouse, offering services across brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub-brands.

Fin. Crest – Our financial advisory and compliance services vertical, delivering tax consulting, regulatory guidance, virtual CFO solutions, and business finance strategy to startups and enterprises.

Job Summary

The Influencer Marketing Executive will be responsible for planning, executing, and managing influencer-led campaigns for both the agency and its clients. This includes identifying the right talent, onboarding influencers, coordinating deliverables, and ensuring campaigns meet performance and engagement targets.

Key Responsibilities

Influencer Identification & Onboarding Source and evaluate relevant influencers (nano, micro, macro) Maintain a database of in-house and freelance influencers. Negotiate rates and close collaboration deals with freelancers and brand ambassadors. Campaign Planning & Execution Plan influencer marketing strategies aligned with brand/client objectives.

Draft campaign briefs and manage timelines for content creation and posting. Content Coordination Ensure content aligns with brand voice, compliance, and campaign objectives. Review, approve, and track influencer posts (Instagram, YouTube, etc.) Coordinate cross-posting during offline activations and event-based promotions.

Reporting & Analysis Create campaign performance reports for internal and client review. Suggest optimizations for future influencer selection and campaign strategy. Vendor & Stakeholder Collaboration Work closely with freelancers, vendors, and on-ground teams for smooth execution. Maintain strong relationships with influencer partners and manage contract renewals or repeat hiring.

Requirements

Bachelor’s degree in Marketing, Mass Communication, PR, or related field. 2–3 years’ experience in influencer marketing Strong knowledge of Instagram, YouTube, and short-form content trends. Excellent communication and negotiation skills. Familiarity with tools like Canva, Google Sheets, and influencer marketing platforms is a bonus.

Specification: Experience: 2–3 years’ experience in influencer marketing Location: JP Nagar, Bangalore Salary: Open to discussion Benefits Perks & Benefits: ✓ Glass Door Work Culture ✓ Mentorship ✓ Flexible Hours ✓ Casual Wear (Except for Client facing Employees) ✓ Refreshment ✓ Parking ✓ Compensatory Offs ✓ Travel & Expense Reimbursement ✓ Accidental Insurance ✓ Health Insurance ✓ Company Retreats ✓ Team Building Events ✓ ESOPs ✓ Perks from Client ✓ Networking & Conference ✓ Job Training