Manager - CRM & Lifecycle

The Manager

• CRM & Lifecycle owns the strategy and hands-on execution of customer communications across the lifecycle - from onboarding and engagement through loyalty, retention, and reactivation. This role translates customer behavior and Tatte's brand essence into relevant, personalized experiences that deepen relationships, increase visit frequency, and grow customer lifetime value. Reporting to the Director, Customer Strategy & Loyalty, the Manager partners across Product, Brand, Creative, Digital, Technology, Operations, Analytics, and external agencies to build a scalable CRM capability with measurable business impact.