Experience Designer II - EA SPORTS FC

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Experience Designer II at EA SPORTS FC EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games. After nearly 30 years of creating genre-defining, interactive football experiences with the world's largest football entertainment platform, EA SPORTS FIFA, we rebranded to EA SPORTS FC.

This marks the future of football from EA SPORTS as we strive to take global football experiences to new heights on behalf of football fans everywhere. With more opportunity than ever to innovate and create new, authentic experiences that bring joy, inclusivity, and immersion to a global community of fans, we invite you to join us and pioneer the future of football with EA SPORTS!

The Role: As an Experience Designer on EA SPORTS FC Ultimate Team, you will collaborate closely with fellow Experience Designers, Game Designers, Producers, Researchers, Art Directors, and Engineers to create meaningful, high-impact player experiences. This role involves designing across multiple layers of the player experience, combining strong visual design craft and creative thinking with a solid understanding of UX principles, game systems, and player needs.

You'll take ownership of translating design concepts and player experiences into compelling, high-quality visual solutions, balancing creative exploration with practical execution. What makes this role unique is the opportunity to shape how players interact with and connect to Ultimate Team, from everyday interactions to new features and evolving game experiences.

You'll be encouraged to explore creative directions, challenge assumptions, and bring visual excellence, clarity, and consistency to one of EA SPORTS FC's most dynamic game modes.

Qualifications

5+ years of experience in UI, visual, experience design across games, entertainment, or digital products, ideally with experience shipping one or more games. A strong portfolio demonstrating exceptional visual craft, creative exploration, and the ability to connect form and function into intuitive, engaging, and polished player experiences.

Strong visual design skills across UI, typography, layout, composition, and visual storytelling, with the ability to create high-quality, visually compelling design solutions. Solid understanding of core UX principles, including user flows, information hierarchy, interaction patterns, and player-centred design. Experience translating UX concepts, game design requirements, and creative ideas into compelling visual directions, prototypes, and high-fidelity UI.

Good understanding of game systems and how different features and interactions connect to create a cohesive player experience. Proficiency in modern design and prototyping tools, such as Figma, Adobe Creative Suite, or similar. Experience working within established Design Systems, maintaining consistency while exploring opportunities for creative expression.

Strong storytelling, presentation, and design rationale skills, with the ability to clearly communicate creative decisions, collaborate with partners, and advocate for thoughtful design solutions. Strong design judgment and the ability to take ownership of assigned features from concept through implementation, balancing visual quality, usability, and production constraints.

Comfortable navigating ambiguity, asking thoughtful questions, challenging assumptions, and proposing creative solutions. A collaborative mindset, strong relationship-building skills, adaptability, and a genuine passion for games and creating meaningful player experiences.

Responsibilities

Create compelling visual and interactive design solutions using the FC Design System, taking ownership of assigned features from early concept exploration through high-fidelity execution and implementation. Translate UX flows, game design requirements, and player needs into intuitive, visually engaging, and cohesive player experiences.

Explore creative visual directions and develop high-quality UI concepts that balance strong visual identity, usability, and functionality. Collaborate with Design System owners and fellow designers to maintain consistency, quality, and opportunities for creative expression across experiences. Work closely with Experience Designers, Game Designers, Producers, Researchers, Art Directors, and Engineers to bring features from concept to delivery.

Apply player-centred design thinking, considering player needs, behaviours, and game systems while challenging assumptions and proposing thoughtful solutions. Present design concepts and solutions clearly, communicate design rationale, and incorporate feedback to refine and improve design outcomes. Actively contribute to team discussions, share design work and learnings, and build strong relationships across disciplines to support collaboration and continuous improvement.

Nice to have

Motion design and animation experience (After Effects, Rive, or similar). Experience with 3D design tools (Blender, Maya, Cinema 4D, or similar). Experience designing and implementing UI within game engines (Unreal, Unity, or similar). Familiarity with expressive UI, and modern game interface design. Understanding of game development pipelines and cross-disciplinary production workflows.

A genuine passion for football, with an interest in the sport, its culture, and the global football community. At EA, we believe our future is to build joyful experiences and push the boundaries of our games and we want your help and expertise in doing so. If this resonates with you and you have something to contribute, please contact us, even if you don't meet all of the criteria above.

*Please include a portfolio link and password if applicable. Also, please be prepared to show recent accomplishments/processes/case studies/projects.

In Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and extended health/dental/vision coverage and basic life insurance.