Key Opinion Leader (KOL) - PICO

About Team PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO is committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare.

Responsibilities

• Strategic Growth: Develop and execute a comprehensive U.S. Public Relations and KOL strategy to boost Pico’s brand authority in the XR (Extended Reality) market.
• Relationship Management: Proactively build and maintain a "gold-standard" network of tech journalists, industry analysts, and influential VR/AR content creators.
• Content Creation: Draft high-impact press releases, thought-leadership pieces for executives, and creative briefs for influencer collaborations.
• Crisis & Reputation Management: Serve as the first line of defense in managing public sentiment; develop rapid-response protocols for hardware launches or software bugs.
• Performance Analytics: Monitor media "Share of Voice" (SOV) and analyze the ROI of influencer campaigns to refine future outreach strategies.
• Cross-Functional Sync: Work closely with the Global Marketing and Product teams to ensure U.S. messaging aligns with technical roadmaps.

Qualifications

Minimum Qualifications

• 5+ years of experience in Public Relations, preferably within the consumer electronics, gaming, or high-tech sectors.
• Track record of placing stories in top-tier U.S. tech publications (e.g., The Verge, Wired, CNET) and managing long-term influencer partnerships.
• Copywriting skills with the ability to translate complex technical specs (like FOV, refresh rates, or chipset performance) into compelling narratives.
• Experience navigating brand-sensitive issues in a fast-paced digital environment.
• Ability to work independently in a satellite office while maintaining seamless communication with a global headquarters.

Preferred Qualifications

• Deep passion for VR/AR and the "Metaverse" ecosystem.
• Experience working for a global company with headquarters in Asia (understanding the cross-cultural workflow).