CRM Specialist

Become a CRM Expert at the Regional Leader in the Fitness Industry! About the Position: As a CRM Specialist at Polleo Sport , you will be a key player in building and maintaining relationships with our customers. Your mission: design and manage communication campaigns that build loyalty, drive engagement, and increase sales across multiple channels – email, SMS, WhatsApp, and Viber.

In addition, you will be responsible for the development and promotion of our loyalty app, making it a central tool for delivering a personalized customer experience.

Responsibilities

Develop and implement a CRM strategy aligned with the brand image and business goals Create and manage email, SMS, WhatsApp, and Viber campaigns that increase engagement and conversion Manage the loyalty app – planning promotions, push notifications, and reward programs Segment customer databases and personalize communication based on user behavior and preferences Develop and implement effective email marketing campaigns Analyze campaign performance (open rate, CTR, conversions, retention, lifetime value) and continuously test for optimization Collaborate with graphic designers, copywriters, and the IT team in developing CRM content and technical solutions Maintain database quality and ensure compliance with GDPR regulations Research trends in CRM technologies and propose new opportunities to enhance the customer experience We Are Looking For: Minimum of 2 years of experience in CRM or email marketing Experience with CRM and automation tools (e.

g., Mailchimp, Klaviyo, Hub. Spot, or similar) Knowledge of SMS and Viber marketing tools and experience with loyalty programs Strong analytical skills and understanding of the customer journey Creativity in designing promotional activities and communication messages Excellent command of Croatian and English, along with strong writing and content editing skills Understanding of GDPR and best practices in customer data management What We Offer: A dynamic and supportive work environment in a fast-growing company, with opportunities for professional growth and career advancement Competitive salary and performance-based bonuses Paid comprehensive medical check-up once every two years Team-building activities Employee discount