Copywriter - AI Studio · Brand & Creative

COPYWRITER

• AI Studio
• Brand & Creative Words that win. Brands that endure. Work that earns a wall. Location: Hybrid / Studio-based
• Mumbai Experience: 2–4 years Engagement: Full-time
• Immediate joiners preferred Reports to: Creative Director / Head of Brand About the Studio We are an AI-native creative studio that partners with corporates to produce brand communications, advertising campaigns, short films, and digital content that gets noticed — and awarded. We don't make content for the feed. We make work for the culture. Our studio sits at the intersection of human storytelling and AI capability. Every brief that walks in walks out as something worth talking about. The Role This isn't a content factory job. We're looking for a Copywriter who thinks in campaigns, writes in voice, and dreams in headlines. Someone who can hold a brand's character steady across every channel — from a 30-second TVC script to a 280-character social post to a four-minute brand film. You will own brand communications end-to-end: strategy, concept, copy, and craft. What You'll Own Brand Communications Develop and maintain brand voice, tone, and messaging for corporate clients Write across the full brand ecosystem: taglines, manifestos, campaign platforms, guidelines Contribute to integrated campaigns spanning digital, social, OOH, and film Advertising & Campaigns Conceive and write ideas — not just executions — for brand and product campaigns Script TVCs, digital films, reels, and social content from brief to delivery Collaborate with art directors and designers to push concept and execution together Short Films & Branded Content Write scripts and treatments for brand films and documentary-style content Develop narrative arcs and dialogue that serve both story and brand Digital & Social Create platform-native content for Instagram, LinkedIn, YouTube, and beyond Write long-form content and thought leadership without losing voice Help build content that grows brand equity, not just impressions AI-Assisted Workflow Use AI tools to accelerate ideation, research, and iteration Know when the machine is helping and when it's just generating — your judgment is the product Who You Are A writer first, with a portfolio that shows range and a point of view Strategically curious — you want to understand why a brand exists before you write for it Comfortable in both long and short form: manifesto to headline, script to caption Collaborative — you work well with ADs, strategists, and clients without losing your voice Requirements 2–4 years of copywriting experience at an agency, brand studio, or in-house creative team A portfolio that shows conceptual thinking, not just execution Experience writing for corporate or B2B brands is a plus Some scripting experience for video: ads, brand films, or social content Strong written English; bilingual (Hindi/regional) is an advantage Familiarity with AI creative tools, or a genuine eagerness to build that fluency What We Offer Briefs worth working on — we only take projects worth doing Direct collaboration with a senior creative team hungry for awards Access to cutting-edge AI tools built into a real creative process A culture built on craft, candour, and the occasional breakthrough