Meta Ads & GoHighLevel Specialist

Virtue. Staff is seeking a Meta Ads & Go. High. Level (GHL) Automation Specialist to manage paid acquisition campaigns and backend lead workflows for a marketing agency client. This role is responsible for creating and launching Meta ad campaigns, connecting Meta lead forms directly into GHL, and setting up automated email follow-up sequences to maximize lead conversion.

Additionally, this role will assist with social media posting and support various administrative tasks as needed to ensure seamless daily operations.

Responsibilities

Build, launch, and manage Meta advertising campaigns, integrating Meta Pixel tracking and optimizing performance for lead generation. Set up integrations between Meta Lead Ads and Go. High. Level (GHL) to ensure real-time lead ingestion and data routing. Design, build, and maintain automated email sequences and workflow automations within GHL.

Schedule and publish regular organic content across client social media channels. Provide general administrative support and complete ad-hoc operational tasks to assist the client's team.

Requirements

Specialist-level experience with the Meta Ads platform, Meta Pixel implementation, and Meta Lead Ads campaign architecture. Proven hands-on experience configuring workflows, integrations, and automated email campaigns in Go. High. Level (GHL). General digital marketing background with secondary experience or exposure to Google PPC platforms.

Familiarity with AI image generation tools (such as Nano. Banana) for ad creative generation is a plus. Strong organizational skills with the adaptability to balance technical ad/automation management with general administrative duties. Strong verbal and written English communication skills.

Benefits

Work From Home Performance Bonus