Channel Development Manager

Who We Are At Suntory Pepsi. Co Viet. Nam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age.

We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory Pepsi. Co. About your role

• Owner MWB plans and customers plans to deliver TT/AFH channel growth for total LRB and CAT brands
• Owner 6Ps TT/AFH channel strategic planning based on shopper/customer insights
• Execute & track/monitor all these channel activities plan
• Ensure AOP achievement by identifying the GAP & proposing the action plan What You'll Do

1. Channel Development & Operation planning:

• Ensure channel/ customer activities (including incentive/ marketing tool) & in-store PICOS Excution Guildlines (assortment
• Hero SKUs/ visibility/ promotion execution) for TT OFF and AFH, tracking and review for further improvement of PFS execution
• Understand and plan the operation of of Perfect Store Model and Cascade to TMKT to deliver picture of sucess by each channel
• Ensure POSM/ TOT production plan and allocation in right place, right channel to accelarate the channel potential
• Build-up investment guideline (CPC) for AFH subchannel and cascade to location for execution, take lead in driving process for payment in AFH channel
• Lead MWB implementation/execution and review/evaluate the effectiveness of Customer Club/Titan, Modern Grocery, SPVB Shop, Wholesale, Win in Rural, festive,…) and payment process to customers
• Effectively communicate all plans (MWBs…) to TMKT Operation/Business Partner (Control/SIS/SD/PCU...) & have monthly/weekly tracking the performance progress & keep all relevant functions updated
• Fundamental KPI related to Channel Dev will be built tracking and monitoring
• Deep-dive analysis & propose action plan as business requirement

1. Annual Operating Plan (AOP) Development: Collaborate with ChannelS in TT OFF & AFH AOP planning. Ensure timely submission of AOP and budget proposals (Driven/Non-Driven investments)

• Build-up source of growth to define location target based on total picture of channels, investment by channels (club, visicooler, etc)

1. Change Management: drive packaging change processes impacting item codes, CDA agreements, and investment reviews.

• Coordinate pack cascade and delivery guidelines (Direct vs. Indirect switching). 4.Cross-function Collaboration :
• Work with procurement to drive productivity and ensure all visibility will be installed OTIF.
• Work with Sales team to get feedbacks on plan and insights of market/ customers
• Work with SIS for Image recognition project by providing NPD/new packaging
• Collaborate with Category Strategy to build the distribution & penetration strategy for NPD/ PPA
• Collaborate with Sales to renew CDA for top local accounts.

1. Budget plan & management
2. People management: Develop and coach direct reports
3. Others:

• Other ad-hoc requests to support business
• Other tasks as assigned by Line Manager
• Comply with SPVB standard, strategy & policy. What You need to be successful
• University degree in any disciplines.
• At least 04 years of work experience in Sales/ Marketing/ Trade Marketing, FMCG preferred.
• Trade Marketing knowledge and understanding of retailer/shopper behavior/insights.
• Analysis skill. Able to translate from data into insights.
• Good communication, influencing.
• Leadership, proactive and result-oriented.