Luxury Tequila Specialist - Casa Obsidiana

Boisset Collection is seeking an experienced Agave Spirits Specialist to represent and grow our spirits portfolio throughout the Southern California market. This position is based in the Greater Los Angeles area. This is a market-facing role for someone who understands how to build and grow luxury spirits brands. The ideal candidate combines strong sales instincts, deep knowledge of tequila and agave spirits, meaningful relationships within the Southern California hospitality community, and the ability to communicate provenance, craftsmanship, and brand stories with credibility.

This role will serve as a key ambassador for our spirits portfolio across one of the country’s most important luxury spirits markets.

ESSENTIAL DUTIES

AND Southern California | Los Angeles-Based Casa Obsidiana is seeking an experienced Luxury Tequila Specialist to drive sales, distribution, and brand development throughout Southern California. This is a hands-on sales and market development role representing Casa Obsidiana, a luxury tequila created through the partnership of the Beckmann Gonzalez and Boisset families.

We are looking for someone who knows tequila, understands luxury, and knows how to sell. The ideal candidate has established relationships within the Southern California hospitality community and can turn those relationships, strong brand storytelling, and consistent market execution into placements, reorders, and sustainable sales growth.

This position must reside in the Greater Los Angeles area and will work throughout Southern California.

RESPONSIBILITIES

Drive sales, distribution, and depletion growth for Casa Obsidiana throughout Southern California. Develop targeted on-premise and off-premise accounts with a focus on luxury restaurants, hotels, cocktail bars, nightclubs, resorts, private clubs, and premium retailers. Build and maintain relationships with bartenders, beverage directors, buyers, sommeliers, hospitality groups, and other influential members of the Southern California trade.

Identify, pursue, and secure high-value placements appropriate for Casa Obsidiana's luxury positioning. Work directly with distributor sales teams in the market to identify opportunities, open accounts, secure placements, and drive reorders. Conduct account calls, staff trainings, tastings, educational seminars, trade presentations, and consumer experiences.

Educate the trade on tequila, agave, production methods, provenance, terroir, and the Casa Obsidiana story. Build advocacy for Casa Obsidiana among influential bartenders, buyers, operators, and hospitality professionals. Execute brand activations, dinners, tastings, partnerships, and other market-building initiatives.

Maintain consistent account follow-up to convert placements into sustainable depletion and reorder activity. Track account activity, opportunities, placements, competitive activity, and market trends. Provide regular feedback and market intelligence to the broader sales and brand teams. Represent Casa Obsidiana professionally and authentically in the market.

QUALIFICATIONS

Minimum 5 years of spirits sales experience. (alternative sales experience will be considered for the right candidate) Strong preference for experience selling tequila, agave spirits, luxury spirits, or other high-end beverage brands. Demonstrated ability to open accounts, secure placements, and grow sales. Strong knowledge of tequila and the broader agave spirits category.

Existing relationships within the Southern California on-premise and luxury retail community strongly preferred. Must reside in the Greater Los Angeles area. Strong understanding of the Los Angeles and broader Southern California hospitality market. English/Spanish bilingual strongly preferred. Experience working with distributors and distributor sales teams.

Strong presentation, education, storytelling, and interpersonal skills. Self-directed and comfortable managing an active territory and account pipeline. Ability and willingness to travel regularly throughout Southern California. Ability to work evenings and occasional weekends for account activations, events, tastings, and trade programming.

Valid driver's license and reliable transportation required. THE IDEAL CANDIDATE You already understand the tequila business and the Southern California market. You can walk into a luxury hotel, chef-driven restaurant, influential cocktail bar, nightclub, or premium retailer and understand how Casa Obsidiana fits into their program—and how to sell it.

You are equally comfortable discussing agave provenance with a beverage director, working a market day alongside a distributor representative, conducting an intimate luxury tasting, and asking a buyer for the placement. You understand that education and storytelling support the sale—they don't replace it. We're looking for someone who can build genuine advocacy for Casa Obsidiana while remaining accountable for the commercial side of the business: new accounts, placements, reorders, distribution, and depletion growth.

Position: Luxury Tequila Specialist – Casa Obsidiana Territory: Southern California Home Base: Greater Los Angeles – Required Experience: 5+ years spirits sales Language: English required; Spanish strongly preferred RESPONSIBILITIES: Develop and grow our spirits portfolio within targeted on-premise and off-premise accounts throughout Southern California.

Build relationships with leading bartenders, beverage directors, sommeliers, buyers, retailers, hotel teams, and hospitality groups. Identify and secure high-value placements aligned with our luxury positioning. Conduct staff trainings, tastings, educational seminars, trade presentations, and consumer experiences. Educate the trade on tequila, agave, production methods, provenance, terroir, and the stories behind our brands.

Support distributor sales teams through market work, account calls, education, and targeted programming. Develop relationships with influential members of the Southern California spirits and hospitality community. Execute brand activations, dinners, events, partnerships, and other market-building initiatives. Maintain consistent follow-up with accounts to support placements, menu features, reorders, and long-term brand development.

Provide regular market intelligence, including competitive activity, account opportunities, emerging trends, and distributor feedback. Represent Boisset Collection and its spirits portfolio professionally and authentically at all times.

QUALIFICATIONS

Minimum 5 years of spirits sales experience, preferably within premium, luxury, or craft spirits. Demonstrated experience successfully selling and developing luxury brands. Strong knowledge of tequila and the broader agave spirits category. Existing relationships within the Southern California on-premise and/or luxury retail community strongly preferred.

Must reside within the Greater Los Angeles area and possess a strong working knowledge of the Southern California market. English/Spanish bilingual strongly preferred. Strong presentation, education, storytelling, and interpersonal skills. Comfortable working independently and managing a geographically diverse account base.

Experience working alongside distributors and distributor sales teams. Ability and willingness to travel regularly throughout Southern California. Ability to work evenings and occasional weekends for account activations, events, and trade programming. Ability to travel periodically outside the territory for company meetings, education, and brand-related activities.

Valid driver’s license and reliable transportation required. THE IDEAL CANDIDATE: You are equally comfortable discussing agave provenance with a beverage director, presenting to a distributor sales team, conducting an intimate luxury tasting, and working alongside a sales representative to close an important account. You understand the difference between simply getting a bottle onto a back bar and building a brand that belongs there.

You are curious about agave, Mexican culture, hospitality, luxury, and the people who shape the Southern California drinks community. Most importantly, you know how to turn education, relationships, and authentic brand storytelling into sustainable sales. #WJ-SM-ML-RMT-FT-BC