Job description
Develop and Implement Digital Marketing Campaigns: Plan, execute, and monitor digital marketing campaigns across various platforms such as social media, email, SEO and websites to drive traffic, increase brand awareness, and generate leads or sales. Manage Digital Platforms: Oversee all digital marketing platforms and tools, ensuring consistent brand messaging and optimal user experience across channels like Facebook, Twitter, Instagram, email, and company websites.
Content Creation and Distribution: Collaborate with internal teams and external agencies to create engaging digital content, maintain editorial calendars, and distribute communications effectively both internally and externally. Collaboration and Team Leadership: Work closely with marketing, sales, public relations, creative, and web development teams to align communication goals with business objectives.
Lead and mentor digital marketing and communications teams, ensuring high performance and professional development. Budget Management: Develop and manage budgets for digital marketing campaigns, ensuring cost-effectiveness and accurate financial tracking. Communication Strategy: Develop communication goals aligned with organizational objectives, segment target audiences, and tailor messaging to meet their needs.
Manage internal communications to keep staff and stakeholders informed. Campaign Innovation and Trend Monitoring: Stay updated on the latest digital marketing trends and technologies, testing new ideas and platforms to enhance reach and engagement.
Requirements
Strong technical skills in digital marketing tools and analytics. Excellent communication, interpersonal, and project management abilities. Experience with SEO, social media management, email marketing, and content creation. Ability to analyze data and optimize campaigns based on performance metrics. Website Management (WordPress / CMS / Hosting / SSL) Creative mindset combined with analytical thinking to develop innovative marketing strategies.
Employer Branding & Internal Communications Must have previous experience in Google Ads, Meta, LinkedIn