Content Marketing and Social Media Manager

Develop and lead content strategy across social media, websites, blogs, emailers, campaigns, and digital platforms Write high-quality, engaging, and business-relevant content for health tech, wellness, and healthcare audiences Create product communication, campaign messaging, storytelling narratives, and brand positioning content Work closely with growth, design, and performance teams to improve content performance.

and conversions Measure content performance through defined KPIs and analytics metrics across platforms Develop strategies to optimize content effectiveness continuously, audience engagement, and marketing spends/budgets Drive educational, awareness-driven, topical, and conversion-oriented content initiatives Maintain consistency in brand tone, communication style, and positioning across all channels Stay actively updated with trends, healthcare conversations, consumer behavior, and topical content opportunities relevant to the business Plan and execute influencer marketing campaigns in coordination with creators, agencies, and internal teams Collaborate with doctors, product teams, and marketing stakeholders to create impactful healthcare communication Build content formats optimized for both brand-building and performance marketing objectives Requirements 4–7 years of content/brand communication experience Strong writing and storytelling skills Experience with healthcare, wellness, or consumer brands preferred Understanding of social media and digital content trends Ability to simplify complex healthcare concepts into engaging communication