Regional Sales Manager

Regional Sales Manager

• TX, OK, NM Safilo is looking for a high-energy, results-driven Regional Sales Manager to lead our Texas, Oklahoma, and New Mexico territory. This is an exciting opportunity for an experienced sales leader to own a major region, develop a high-performing team, build key customer relationships, and drive meaningful sales growth across Safilo’s portfolio of leading eyewear brands. If you are an entrepreneurial sales leader who enjoys being in the field, developing people, and turning opportunities into results, we want to hear from you. What You’ll Do Lead, coach, and develop a regional sales team of employees and independent sales representatives. Conduct regular field visits and ride-alongs to coach selling skills and drive performance. Recruit, hire, onboard, and develop sales talent across the region. Own regional sales targets, profitability, and P&L performance. Develop and execute a regional business strategy aligned with Safilo’s commercial and brand priorities. Build strong relationships with key customers and identify opportunities to grow distribution and sales. Partner with sales representatives to maximize opportunities across Safilo’s brand portfolio. Build collaboration and synergy across territories and markets. Monitor business performance, identify opportunities and challenges, and develop solutions to drive results. Partner with Sales Leadership and cross-functional teams on key business initiatives, product launches, and commercial priorities. Serve as a visible ambassador for Safilo and our brands throughout the region. Spend approximately four days per week in the field working directly with customers and sales representatives. Provide performance management and accountability when needed. What You’ll Bring Bachelor’s degree or equivalent management experience. 10+ years of proven sales experience, preferably in eyewear, fashion, consumer products, or a related industry. Proven track record of delivering sales growth and leading high-performing teams. Strong coaching, communication, presentation, and relationship-building skills. Strong business judgment, negotiation, and problem-solving skills. Experience with visual merchandising and brand development. Strong understanding of fashion, eyewear, and consumer trends. Strong organizational and time-management skills. Salesforce experience is a plus. Strong Microsoft Office skills, including Excel, Word, and PowerPoint. Must reside within the assigned territory and be available for extensive travel throughout TX, OK, and NM. Valid driver’s license. Must successfully complete a background check. Why Safilo? Lead. Grow. Earn. Make an Impact. At Safilo, you’ll have the opportunity to build your career while making a direct impact on a significant and growing market. Competitive base salary + strong bonus potential Comprehensive benefits package Medical, dental, and vision coverage 401(k) with company match Paid time off and company holidays Employee eyewear benefits and product discounts Opportunity to represent a portfolio of globally recognized eyewear brands High visibility and ownership within the Sales organization Opportunity to build, lead, and develop your own regional sales team A dynamic, field-based environment with significant autonomy and opportunity for growth Ready to take the next step? Join Safilo and help shape the future of our business across Texas, Oklahoma, and New Mexico.