Senior Social Media Strategist

Role Overview The Senior Social Media Strategist will be responsible for taking strategic ownership of assigned Araby. Ads client accounts, developing and driving their social media and digital direction from strategy through execution. The role goes beyond content planning and social media management. It requires a strong understanding of each client's business, brand, audience, market, competitors, industry dynamics, and performance data to identify opportunities and continuously elevate accounts to the next level.

In addition to managing assigned client accounts, the role will also be responsible for managing and developing Araby. Ads' own social media presence, including content calendars, content direction, publishing, community engagement, performance monitoring, and organic growth. The role will also contribute to pitches, new business opportunities, brainstorming sessions, and broader agency initiatives, while maintaining continuous awareness of relevant market and industry developments beyond currently assigned accounts.

Key Responsibilities

Strategic Leadership & Account Ownership Take strategic ownership of assigned client accounts as the primary social media reference point, owning decisions and outcomes, and driving the vision to continuously elevate performance, relevance, and market positioning. Build a deep understanding of each client’s business, brand, audience, market, and competitors, and develop overall, social, and digital strategies aligned with their business and marketing objectives.

Conduct social listening and sentiment analysis, identify gaps and opportunities across content, platforms, and engagement, and ensure the strategy is translated effectively into creative, campaigns, and execution. Social Media Strategy & Account Development Develop social media strategies for assigned clients based on their brand, objectives, audience, and market, keeping direction aligned with their overall brand and marketing goals, with clear content pillars, communication directions, and platform strategies adapted to each channel rather than duplicated.

Review existing accounts to identify gaps in content, communication, tone of voice, platform usage, audience engagement, and overall presence, while continuously bringing new ideas, formats, and approaches to improve the client’s presence. Develop strategies and communication in Arabic and English when required, and optimize them based on performance, audience behavior, market developments, and business needs, ensuring they are practical, actionable, and executable by internal teams.

Content Planning & Copywriting Prepare and manage monthly content calendars for assigned client accounts, covering all required communication: always-on content, products and services, campaigns, national and international celebrations, events, seasonal content, cultural moments, and trends and real-time opportunities.

Develop relevant, engaging content ideas based on the brand and audience, and provide clear briefs and strategic direction to internal teams. Write and/or review Arabic and English copy, ensuring each is properly localized rather than directly translated, with consistent tone of voice, and improve content based on performance and audience response while staying aligned with the approved strategy.

Trends, Social Listening & Real-Time Content Keep up with social media trends, new formats, platform updates, and relevant conversations, regularly identifying opportunities for Araby. Ads clients and recommending how trends can be used strategically and in a way that is relevant to each specific brand, rather than following every trend.

Monitor social conversations and audience sentiment around assigned brands and relevant topics, identifying emerging conversations and opportunities for trend hijacking, real-time content, and client engagement. Monitor topics that could create issues or reputational risks, support the team with crisis management and real-time communication when needed, and share relevant trends and insights with internal teams.

Competitor, Market & Industry Analysis Conduct regular competitor analysis for assigned clients, monitoring competitors’ content, campaigns, messaging, formats, engagement, and overall social activity, and identifying competitive gaps, opportunities, threats, and emerging trends. Conduct continuous market and industry analysis across relevant sectors, monitoring emerging market trends, consumer behavior, platform developments, and industry conversations, while maintaining market awareness beyond currently assigned clients.

Use competitor and market insights to improve client strategies and turn them into actionable recommendations, sharing findings with the wider agency team to support accounts, content, strategy, new business, and incoming pitches. Reporting, Dashboards & Performance Analysis Prepare and deliver daily, weekly, and monthly performance reports as required: daily updates highlighting important changes, issues, opportunities, or anomalies; weekly summaries covering key developments, trends, drivers, and recommended actions; and comprehensive monthly reports covering performance, insights, learnings, and recommendations.

Analyze performance across all relevant platforms using advanced reporting dashboards, tracking results against agreed objectives, KPIs, and business goals, and identifying best-performing content, formats, topics, and approaches, what worked and what did not, and why. Identify performance trends and areas needing corrective action, translate data into clear strategic recommendations and next steps, and use insights to continuously optimize content and strategy, ensuring reporting is accurate, clear, and delivered on time.

Araby. Ads Social Media Management & Organic Growth Manage Araby. Ads’ own social pages: build the monthly calendar and content pillars (services, case studies, client work, insights, achievements, events, culture, thought leadership, employer branding), balancing brand awareness with business goals. Coordinate with Creative and Content teams, review copy in Arabic and English, and own day-to-day publishing, checking captions, hashtags, tags, links, and assets before going live.

Pitches, New Business & Agency Support Take an active role in pitches: develop strategies from briefs, run competitor, market, and audience research, and create content pillars, campaign ideas, and platform approaches that differentiate Araby. Ads. Own the social strategic direction in assigned pitches, stay ahead of trends and industries beyond current clients, and contribute to brainstorming and broader agency needs.

Strategic Ideation & Leadership Lead brainstorming sessions for accounts, campaigns, pitches, and internal initiatives, generating practical, client-aligned concepts and challenging existing approaches. Give strategic direction to Creative, Content, Account Management, and Media teams, push them toward insight-led thinking, and guide junior members.

Internal Teams & Task Management Brief teams clearly on strategy, content, and creative requirements, assign and follow up on tasks, and escalate risks, delays, or quality issues. Review creative work with actionable feedback, closing any gaps between strategy and execution. Quality Control & Client-Facing Ownership Own all client-facing social output, reviewing content, copy (Arabic and English), and creative before publishing or submission to ensure it is accurate, on-brand, localized, and strategically aligned.

Catch issues before content goes live and keep quality consistent across accounts. Internal Communication & Collaboration Act as the main social strategy reference point, keeping teams informed on client objectives, trends, competitor activity, campaigns, and events. Raise issues early, give practical recommendations, and maintain positive, professional relationships.

Documentation, Security & Process Management Document processes, workflows, and account details, along with key decisions, to support business continuity. Strictly protect account credentials and follow internal security procedures. Ownership, Accountability & Professional Conduct Ownership & initiative: Own outcomes, not just tasks, from planning to execution; act proactively, anticipate needs, take responsibility for mistakes, and escalate early.

Collaboration & communication: Work well with all teams, communicate clearly and on time, and stay professional and solution-oriented under pressure. Reliability & adaptability: Deliver on time, prioritize competing deadlines, flag delays early, adapt to changing priorities, and apply feedback. Problem-solving & leadership: Focus on solutions, decide independently within scope, lead by example, guide juniors, and foster a culture of accountability and quality.