Lead-SEO

ABOUT ZOLVE

Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.

Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.

As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey.

JOB DESCRIPTION

Role: Lead – SEO

Location: Bengaluru

Employment Type: Full-Time

We are looking for a senior SEO leader to own and scale organic acquisition at Zolve across traditional search and AI-driven discovery platforms . This role requires deep expertise in technical SEO, keyword strategy, conversion optimization , and AEO/GEO optimization for AI platforms , along with the ability to lead teams and influence product decisions in a high-growth, product-led environment.

RESPONSIBILITIES

Organic Growth, AEO & GEO Strategy

Own the end-to-end SEO strategy to drive sustained organic traffic, high-intent acquisition, and conversion-led growth

Define and execute keyword strategies across product, transactional, editorial, and programmatic journeys

Lead AEO (Answer Engine Optimization) efforts to improve visibility across AI assistants, featured answers, and conversational search

Drive GEO (Generative Engine Optimization) to ensure Zolve content and product pages are discoverable, cited, and referenced across AI-powered platforms and LLM-based search experiences

Identify organic growth opportunities across geographies, products, and customer segments

Technical SEO & Platform Readiness

Lead technical SEO initiatives including site architecture, crawlability, indexing, structured data, Core Web Vitals, and performance

Partner with Engineering and Product teams to embed SEO, AEO, and GEO best practices into development workflows

Ensure SEO and AI-search readiness for new product launches, features, and international expansion

Content, Intent & Conversion Optimization

Collaborate with Content, Design, and Product teams to build SEO- and AI-optimized content strategies

Optimize landing pages and funnels to improve organic conversion rates, engagement, and downstream revenue impact

Balance traffic scale with search intent quality, AI visibility, and business outcomes

Team Leadership & Capability Building

Build, manage, and mentor a team of SEO specialists and agency partners

Set clear goals, KPIs, and execution playbooks covering SEO, AEO, and GEO

Drive accountability, experimentation, and best-practice adoption across the SEO functions.

Analytics, Insights & Reporting

Own SEO and AI-discovery performance dashboards and regular reporting to leadership

Track and optimize metrics including organic traffic growth, Top 10 keyword rankings, AI answer visibility, citations, and organic conversion rates

Translate search and AI-discovery data into clear business insights and product recommendations

QUALIFICATIONS

Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or a related field.

Skills & Experience:

6–10 years of experience in SEO and organic growth.

2–3+ years of experience leading SEO teams or agencies.

Strong hands-on expertise in technical SEO, keyword strategy, and conversion optimization

Proven exposure to AEO and GEO optimization for AI-powered search and generative platforms

Experience in product-led, consumer internet, or fintech companies.

Deep understanding of search algorithms, on-page, off-page, technical SEO, and AI search behavior.

Proficiency with SEO and analytics tools (Google Search Console, GA, Ahrefs, SEMrush, Screaming Frog, etc.)

Strong analytical mindset with a focus on business impact and revenue outcomes.

Excellent stakeholder management and communication skills.