Marketing Associate, Social & Digital Content (Fashion)

Title: Marketing Associate, Social & Digital Content Summary: IHL is looking for a Marketing Associate to join our team! This is a fantastic opportunity for someone who has previous experience managing social media accounts, is highly skilled in utilizing AI content creation tools, and possesses a strong knack for producing original content tailored to a fashion brand.

About IHL: IHL Group is a New York City-Based, trend-driven company specializing in Women and Children’s apparel. IHL Group was established in 2007. Since it opened its doors, IHL Group has securely positioned itself as a recognized manufacturer and wholesaler with its North American and global presence across all major channels.

Responsibilities

Managing and maintaining IHL’s social media accounts to drive engagement, brand awareness, and community growth. Creating original visual and written content tailored specifically to a fast-paced fashion company. Integrating AI content generation tools efficiently into the creative workflow to scale and optimize content output.

Photographing products, lifestyle shoots, or behind-the-scenes content to maintain a high-quality visual aesthetic. Maintaining consistent communication with cross-functional teams including Design, Production, and Sales to align marketing efforts with product launches.

Qualifications

2+ years of experience managing social media accounts and creating content, preferably within the fashion or apparel industry. Strong proficiency in utilizing AI content tools for copywriting, brainstorming, or visual asset generation. Proven ability to produce, shoot, and edit original, high-quality social and digital content.

Hands-on photography and video editing skills are a major plus. Highly skilled in creative platforms (e.g., Adobe Creative Suite, Canva, or mobile editing apps). Excellent organizational skills, strong attention to detail, and a keen eye for fashion trends. Job Logistics Location: New York, NY – Midtown West Compensation: The anticipated base salary range for this position is $65,000-$80,000 IHL is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.