Product Content Engineer - Content Strategist

Product Content Engineering is a horizontal function supporting initiatives across Instagram and is seeking an experienced digital media content strategist. We partner closely with product and technical teams to solve problems through content-driven solutions, set standards of quality, and develop creative consumption experiences that entertain, inform, and delight users. As a Product Content Engineer - Content Strategist, you'll own content workstreams supporting one or more of Instagram's emerging formats: Series, Live, and Features. The ideal candidate is deeply familiar with digital video trends and best practices, and brings a creative, strategic, and data-informed approach to content development at scale. You'll partner across product, design, engineering, and insights to develop content strategy, deliver prioritized workstreams, and align on quality standards that serve our global community. The ideal candidate will have proven editorial judgment and a keen eye for crafting thorough, nuanced, and objective guidelines that establish and measure content quality at scale. They will be familiar with AI tools and platforms to accelerate product development and leverage strategic product thinking to put user needs at the forefront of our work. If you're innately curious and passionate about emerging content formats, thrive in ambiguous product spaces, and are energized by the opportunity to influence the next wave of digital storytelling as an individual contributor, we encourage you to apply.

Responsibilities

• Define and apply format-specific content quality criteria within assigned product areas, translating editorial judgment into scalable evaluation frameworks
• Research and define creative content best practices in emerging formats and partner with cross-functional teams to distribute these to the creator community
• Use editorial judgment and data-driven insights to identify, vet, and prioritize content for acquisition in new content formats
• Partner with product, partnerships, and product marketing to design content experiments, evaluate results, and recommend which content approaches to scale, refine, or stop
• Use AI tools to improve content research, evaluation, and reporting workflows, validating outputs against editorial standards and human judgment
• Research industry and content trends in emerging formats, and distill them into actionable recommendations for product development or content acquisition

Qualifications

• 6+ years of experience in digital content strategy, production, or relevant fields
• Demonstrated expertise in digital video content and emerging formats at scale
• Demonstrated experience monitoring digital media trends, and translating these into actionable strategies for content or product development
• Editorial judgment and creative problem-solving skills, with demonstrated ability to document judgment logic in reusable frameworks and apply them consistently across content workstreams and cross-functional partners
• Proficiency in leveraging quantitative and qualitative insights to inform content decisions and communicate impact to cross-functional audiences
• Experience independently delivering content initiatives with cross-functional partners, from problem definition through execution and evaluation Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience in mobile Live, short-form micro-dramas, or connected TV apps
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)