Sales Manager

Sales Manager Department: Sales Reports To: General Manager Summary: Ensures customer retention and profitability in this profit center by hiring, training, and measuring the performance of salespeople and establishing customer-focused sales standards.

Essential Duties

Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis. Hires, trains, motivate, counsels, and monitor the performance of all new-vehicle sales employees. Prepares and administers an annual operating budget for the new-vehicle sales department. Understands, keeps abreast of, and complies with federal, state, and local regulations that affect new-vehicle sales.

Directs and schedules the activities of all department employees, ensuring proper staffing at all times. Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals. Maintains an accurate daily log that reflects all sales activities in the dealership.

Ensures proper follow up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system. Develops, implements, and monitors a follow-up system for new-vehicle purchasers. Maintains teamwork in a customer-focused sales environment throughout the sales, delivery, and follow-up process.

Conducts daily and weekly sales meetings. Provides effective communication throughout the new vehicle department as well as interdepartmentally. Ensures that new-vehicle salespeople understand and follow dealership policies and procedures. Provides proper product and training resources for salespeople on a regular and continuous basis.

Oversees the efforts of new-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership. Works with salespeople on programs that will increase the new-car gross and F&I penetration. Develops incentive programs along with dealer and other managers. Helps salespeople close deals when necessary.

Completes deal settlement sheets and turns into accounting office in a prompt and timely manner. Establishes and maintains standards for the delivery of vehicles to customers. Schedules first service appointment at time of delivery. Provides dealer with accurate floor traffic control data on a daily basis. Processes salesperson commission sheets and monitors payroll records of salespeople.

Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency. Recommends to the general sales manager the new-car inventory to be carried by color, model, and equipment, based on a variety of customer and market analyses. Assists the used-vehicle department with trade appraisals as needed.

Directs merchandising and advertising efforts for the new-vehicle department in conjunction with the other managers and dealer. Assists in the development of advertising campaigns and other promotions. Attends managers meetings as requested. Maintains professional appearance. Attributes/Skills Process driven individual with hands on and disciplined approach Proven success working in a fast paced environment Experience working with large Sales team Proficient in developing and managing a CRM platform to retain customers and seek out new prospective sales