Manager

As an account manager, you'll assume responsibility for a number of advertising accounts, oversee the work of account executives and be a key person in charge of budgets and administration.Quite how much responsibility you have will depend on whether you work under an account director, or are directly responsible to the managing director.

So, what will I actually be doing?The work varies from agency to agency, but usually involves:Managing a portfolio of accounts. Dealing with all aspects of a campaign. Using an existing network of industry contacts to generate new business. Leading and training other members of the account team. Managing the work of account executives.

Leading project management activity. Ensuring necessary actions are undertaken by the account team. Building a 'territory'Achieving sales targets. Delivering sales presentations to high-level executives. Attending client meetings. Maintaining and expanding relationships with existing clients. Completing administrative work, as required Essential Soft and Management Skills Leadership: Taking initiative, guiding teams, and inspiring trust rather than just using authority.

Communication: Conveying clear written and verbal instructions and practicing active listening. Problem-Solving and Decision-Making: Analyzing challenges calmly and making sound, timely choices under pressure. Time Management: Prioritizing daily tasks, setting realistic deadlines, and organizing team workloads. Mentorship: Coaching employees, supporting professional development, and giving constructive feedback