Social Content Lead

The Advantice Health Social + Community Team ( aka the VIBE) is looking for a social-first, highly creative Social Content Lead to help bring our brands to life across organic and paid social. This is a hands-on role for someone who can take an idea from “we should make this” to “it’s live!” You’ll help own our day-to-day social content engine across Amlactin, Kerasal, Triple Paste, Dermoplast, and New-Skin, managing organic content calendars while concepting, shooting, designing, and editing platform-native content.

You’ll also work closely with our creator, community, brand, and paid media teams to turn influencer content and cultural opportunities into high-performing social creative. In this role, you’ll: 📅 Own organic social content calendars across our portfolio, helping translate brand priorities, launches, cultural moments, and platform trends into always-on content plans 🎥 Concept, shoot, and edit social-first video content for Tik.

Tok, Instagram Reels, YouTube Shorts, and other emerging formats 🎨 Create static and carousel content that feels native to social while staying true to each brand’s distinct look, feel, and voice ✂️ Transform influencer + creator content into paid social assets , including cutdowns, hooks, variations, and platform-specific adaptations 📣 Develop net-new paid social creative in partnership with our paid media agency when creator content isn’t the right answer ⚡ Move quickly on trends and cultural opportunities , helping our brands participate in conversations in a way that feels relevant, natural, and brand-right 🤝 Partner closely across VIBE, Brand, Regulatory, and agency teams to move content from idea through review and live execution 📊 Use organic + paid performance learnings to continually improve creative, formats, hooks, and content strategy 🗂️ Help own day-to-day content organization and asset management in Air , ensuring finished assets are easy to find, reuse, and adapt across teams 🤖 Experiment with AI and emerging creative tools to make content development, versioning, and workflows faster and smarter Qualifications: 🎯 3-5 years of experience in social media, social content, creative production, digital marketing, or a related role; beauty, skincare, wellness, or CPG experience is a plus 🎯 Proven ability to create social-native content from concept through execution , with a portfolio demonstrating strong short-form video and static creative 🎯 Comfortable shooting and editing video independently , including mobile-first content; experience with Cap.

Cut, Canva, Adobe Creative Suite, or similar platforms 🎯 Strong design instincts and ability to create polished, on-brand static and carousel creative 🎯 Strong understanding of Tik. Tok, Instagram, YouTube, and evolving social formats, with a willingness to stay close to platform and cultural trends 🎯 Able to balance creativity with organization and very comfortable managing multiple brands, calendars, priorities, and deadlines at once 🎯 Strong collaborator who can take feedback from key stakeholders without losing sight of the creative idea 🎯 Curious and proactive about AI, emerging platforms, trends, and new ways of making great content