Digital Marketing Manager

Key Responsibilities

1. Lead Generation

• Generate qualified B2B and B2C leads through digital channels.
• Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.
• Reduce cost per lead (CPL) while increasing lead quality.
• Coordinate with inside sales and field sales teams for lead conversion.

1. Performance Marketing

• Plan and execute paid advertising campaigns.
• Manage advertising budgets and ROI.
• Optimize campaigns based on conversion data.
• Conduct A/B testing for ads, landing pages, and creatives.

1. Website & SEO Management

• Improve website traffic through SEO.
• Increase keyword rankings related to solar products.
• Optimize landing pages for higher conversions.
• Monitor website performance and user experience.

1. Content Marketing

• Develop blogs, videos, case studies, and educational content.
• Support dealer and distributor acquisition campaigns.
• Build content strategy around solar awareness and customer education.
• Coordinate with video and creative teams.

1. Social Media Management• Manage Facebook, Instagram, LinkedIn, YouTube, and X.

• Increase followers, engagement, and brand visibility.
• Build employer branding content.
• Monitor customer feedback and online reputation.

1. Marketing Automation & CRM

• Manage lead nurturing workflows.
• Integrate digital campaigns with CRM.
• Track customer journey from lead to sale.
• Implement email and WhatsApp automation.

1. Analytics & Reporting

• Track daily, weekly, and monthly KPIs.
• Prepare management dashboards.
• Analyze campaign performance.
• Recommend improvements based on data.

1. Dealer & Distributor Marketing Support

• Generate dealer acquisition leads.
• Support ASM and RSM teams with local digital campaigns.
• Run geo-targeted campaigns for dealer development.
• Develop co-branded marketing programs.

Requirements

Education

• MBA Marketing / Digital Marketing
• BBA + Digital Marketing Certification
• Bachelor's degree in Marketing, Business, or related field Experience
• 5–10 years in Digital Marketing.
• Experience in solar, electrical, consumer durable, renewable energy, or B2B industries preferred.
• Proven track record in performance marketing and lead generation. Technical Skills
• Google Ads
• Google Analytics (GA4)
• Google Tag Manager
• Meta Ads Manager
• SEO & SEM
• CRM Management
• Email Marketing
• Marketing Automation
• WordPress
• YouTube Marketing Leadership Skills
• Data-driven decision making
• Team management
• Vendor management
• Project management
• Communication and presentation skills Benefits What we offer? Freedom to “follow your passion” Opportunity to work with one of India’s fastest-growing Solar companies Regular training on creative tools & AI tools Growth opportunities in Finance Domain Performance-based incentives & salary growth Hands-on exposure with leadership team