Working Student Performance Marketing (m/f/x)

For our office in Berlin, we are looking for you as Working Student (m/f/x) for the team Performance Marketing.

Your Responsibilities

Create, update, and maintain landing pages for Paid Search, Paid Social, and CRM campaigns. Curate relevant products and coordinate product availability and stock levels with the Buying team. Support the automation and continuous improvement of landing page processes. Contribute to A/B testing, analyze results, and track key user journey KPIs to identify optimization opportunities.

Support the day-to-day execution and optimization of CRM and Paid Search campaigns. Support the creation of weekly newsletters in Emarsys, including asset uploads, product selection, copy, and quality checks. Help maintain Google Ads accounts through keyword analysis, campaign evaluations, and placement exclusions. Monitor campaign performance and contribute to regular reporting on key KPIs.

Your Profile

You are currently enrolled in Marketing, E-Commerce, Media, Business Administration, or a related field. A structured and proactive approach to work, with strong attention to detail, a sense of ownership, and the ability to manage multiple priorities. Ability to work with data and KPIs, identify relevant insights, and turn them into optimization opportunities.

Strong interest in digital marketing, e-commerce, products, and customer journeys. First hands-on experience with tools such as Emarsys, Google Ads, CMS platforms, or analytics tools is a plus. Genuine enthusiasm for Carhartt WIP, its products, and its culture. Excellent written and spoken German and/or English skills.