[L'OREAL Taiwan] Digital Communication Assistant Manager/Manager

A Day in the Life

We are seeking a highly motivated and experienced member to join our team. Your main responsibilities will be:

• Strategy Development & Implementation: Implementing a comprehensive digital communication strategy consistent with international brand guidelines and local business objectives. Develop a strategic vision for deploying communication resources across various digital channels. Conduct consumer insight research through social listening, and analyzing data from media, forums, and social media platforms. Implement the brand’s media strategy across all relevant channels, including online publications, social media, and other emerging platforms, ensuring 360° communication. Drive PR initiatives, including press releases, media unboxing campaigns, and strategic PR seeding.
• KOL Management & Influencer Marketing: Identify, engage, and manage relationships with key opinion leaders (KOLs) and influencers relevant to the brand and target audience. Develop and execute KOL campaigns, including contract negotiation, content creation, and performance tracking. Stay abreast of influencer marketing trends and best practices.
• Event Planning & Execution: Plan and execute major brand events and product launches, managing all aspects from concept development to post-event analysis. Manage event budgets and logistics. Collaborate with internal and external stakeholders to ensure successful event execution.
• Content Creation & Management: Develop creative, high-quality, and brand-appropriate content for various digital platforms, including websites, social media, and marketing campaigns. Manage content calendars and ensure consistent brand messaging.
• Data Analysis & Reporting: Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital communication efforts. Provide regular reports on campaign performance and make data-driven recommendations for optimization.
• Brand Reputation Management: Proactively monitor online conversations and sentiments related to the brand. Assist in managing potential crises and protecting the brand's reputation online. We Are Looking For
• Solid experience in digital communication, with a focus on the beauty/luxury or fashion industry.
• Proven experience in KOL management and event planning and execution.
• Strong understanding of social media platforms and digital marketing tools.
• Excellent written and verbal communication skills in both Chinese and English.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Passionate about public relations and the beauty/luxury industry.
• High sense of luxury or fashion.
• Strong connections with media and beauty & fashion opinion leaders.