Stansfeld Scott (Barbados) Ltd - Trade Marketing Coordinator, Wines & Spirits

Trade Marketing Coordinator, Wines & Spirits Stansfeld Scott (Barbados) Ltd is seeking a highly organised Trade Marketing Coordinator to ensure optimum sales, visibility and promotion of the assigned brands within existing and new trade channels.

Key Responsibilities

Develop and implement annual Operational Trade Marketing plan for assigned brands Translate brand plans into channel-specific executions and develop promotional calendars Ensure strong in-market execution and brand visibility, including correct point-of-sale placement, coordinated brand activation and consistent brand standards across all channels Work closely with Brand & Sales teams in the development and procurement of point-of-sale materials for assigned brands & ensure stock is adequately managed and controlled Manage the allocated trade budgets in collaboration with Commercial Managers, ensuring that all expenses are accounted for and tracked Work closely with Sales, Merchandising & Promo teams to ensure that all in-store promotional activities are executed according to plan In collaboration with Sales & Merchandising, negotiate placement of permanent & semi-permanent point-of-sale materials Monitor and report all competitive activity in the trade for assigned brands Coordinate, manage & execute all required Trade Marketing activations for the brands assigned Requirements At least four (4) years FMCG experience Experience, understanding and appreciation of brand marketing and social influencing Proficient in Microsoft Office applications Strong organisational and analytical skills Excellent written and verbal communication abilities Valid drivers license and access to a vehicle A Diploma or Degree in Marketing or related discipline preferred