Manager of Marketing

The Manager of Marketing drives visitor attendance, audience engagement, and brand loyalty through performance data and multi-channel campaigns for exhibitions, public programs, and museum initiatives. Reporting to the Director of Digital and Audience Engagement, this role turns audience data, campaign analytics, and CRM insights into actionable tactics, lifecycle campaigns, and targeted segmentation.

Using data analytics platforms and AI-assisted marketing tools, the Manager tracks performance, optimizes workflows, and broadens audience reach. The role also represents the department on internal project teams and external promotional partnerships, managing campaign logistics and professional relationships with sound judgment.