Job description
Digital Lead Generation & Funnel Ownership
- Build and scale high-quality lead pipelines from website, landing pages, and digital campaigns
- Drive conversion optimization (CRO) across all digital touchpoints
- Design and execute targeted campaigns
- Leverage first-party data and existing client base for cross-sell and upsell opportunities Martech & Automation
- Own and manage the martech stack ( Marketing automation, analytics tools)
- Build automated journeys across touchpoints
- Integrate systems to ensure seamless lead capture, tracking, and attribution Website & Digital Assets
- Own website strategy, performance, and maintenance
- Optimize UX/UI for better engagement and lead conversion
- Build high-conversion landing pages and microsites for campaigns Campaign Management (Performance Marketing)
- Plan and execute multi-channel campaigns (Google, LinkedIn, programmatic, etc.)
- Drive ROI-focused performance marketing
- Manage budgets, agency partners, and performance tracking Content & Personalization
- Work closely with content teams to drive thought leadership and conversion-led content
- Create personalized journeys for different investor segments
- Ensure alignment with brand and regulatory guidelines SEO / GEO / AI Discoverability
- Lead SEO strategy to improve organic visibility and inbound leads
- Optimize for AI-led discovery (GEO, LLM indexing, answer engines)
- Continuously track and improve search rankings and visibility WhatsApp & Direct Engagement
- Build and scale WhatsApp-led engagement and campaigns
- Drive personalized communication journeys for prospects and clients Analytics & Insights
- Define KPIs across the funnel (traffic → leads → qualified leads → conversions)
- Build dashboards and reporting frameworks
- Use data to continuously optimize campaigns and user journeys