Digital Assets & Growth

Digital Lead Generation & Funnel Ownership

• Build and scale high-quality lead pipelines from website, landing pages, and digital campaigns
• Drive conversion optimization (CRO) across all digital touchpoints
• Design and execute targeted campaigns
• Leverage first-party data and existing client base for cross-sell and upsell opportunities Martech & Automation
• Own and manage the martech stack ( Marketing automation, analytics tools)
• Build automated journeys across touchpoints
• Integrate systems to ensure seamless lead capture, tracking, and attribution Website & Digital Assets
• Own website strategy, performance, and maintenance
• Optimize UX/UI for better engagement and lead conversion
• Build high-conversion landing pages and microsites for campaigns Campaign Management (Performance Marketing)
• Plan and execute multi-channel campaigns (Google, LinkedIn, programmatic, etc.)
• Drive ROI-focused performance marketing
• Manage budgets, agency partners, and performance tracking Content & Personalization
• Work closely with content teams to drive thought leadership and conversion-led content
• Create personalized journeys for different investor segments
• Ensure alignment with brand and regulatory guidelines SEO / GEO / AI Discoverability
• Lead SEO strategy to improve organic visibility and inbound leads
• Optimize for AI-led discovery (GEO, LLM indexing, answer engines)
• Continuously track and improve search rankings and visibility WhatsApp & Direct Engagement
• Build and scale WhatsApp-led engagement and campaigns
• Drive personalized communication journeys for prospects and clients Analytics & Insights
• Define KPIs across the funnel (traffic → leads → qualified leads → conversions)
• Build dashboards and reporting frameworks
• Use data to continuously optimize campaigns and user journeys