Maserati CRM & Digital Marketing Manager

About Maserati Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide.

Role Overview The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion. This is a hands-on role at the core of the customer funnel.

The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results. The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed.

Key Responsibilities

CRM Execution & Lead Management Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure Ownership of the customer journey acquisition through retention and re-activation Build scalable, automated customer journeys Map touchpoints across onboarding, purchase, loyalty and win-back efforts Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions Ensure consistent CRM usage and discipline across the dealer network Actively follow up with dealers to improve lead handling and customer engagement Digital & Funnel Optimization Manage and optimize digital lead generation channels (website, paid media, landing pages) Track and improve funnel performance (conversion rates, cost per lead, lead quality) Work with HQ to ensure proper implementation and usage of digital platforms and tools Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended Manage local messaging and implementation for NA sites Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling Performance Tracking & Insights Track KPIs across the full funnel (lead volume, response time, conversion, retention) Produce clear and actionable reporting for Marketing and Sales stakeholders Translate data into practical actions and improvements, not just analysis Basic Qualifications Bachelor s degree in Marketing, Business, or related field Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua) Provide sample portfolio of work that demonstrates past CRM strategy and execution Strong analytical skills with the ability to translate data into actions Preferred Qualifications Ability to create, edit, modify HTML/CSS, and eye for design Experience working with dealer networks or multi-location retail environments is a strong plus