Marketing Manager

Marketing Manager Classification Exempt Job Summary The Marketing Manager is responsible for developing, executing, and optimizing integrated marketing strategies that support company growth, strengthen brand awareness, generate leads, and drive sales. This role oversees marketing campaigns and initiatives across digital, traditional, social, email, web, events, and other channels while ensuring marketing efforts align with overall business objectives.

The Marketing Manager will work closely with company leadership, sales teams, business managers, and external vendors to identify opportunities, develop strategic marketing plans, manage budgets, and measure results. This position requires a balance of strategic thinking, creativity, analytical skills, and hands-on execution.

Key Responsibilities

Develop and manage integrated marketing strategies and campaigns across digital and traditional channels. Manage digital marketing initiatives, including websites, SEO, paid search/PPC, email marketing, and lead generation. Develop and execute social media strategies, including content planning, editorial calendars, audience engagement, and platform-specific campaigns.

Create, film, edit, and produce engaging video and visual content for social media, websites, email campaigns, and other marketing channels. Write, develop, and coordinate marketing content, including social media posts, blogs, advertisements, newsletters, and sales materials. Maintain brand consistency across marketing channels, business units, and promotional materials.

Track and analyze campaign performance, social media engagement, website traffic, leads, and KPIs to measure ROI and identify opportunities for improvement. Manage marketing budgets, vendors, agencies, and external partners. Collaborate with sales, operations, and leadership to support promotions, product launches, events, sponsorships, and other business initiatives.

Develop marketing reports and recommendations to improve campaign effectiveness and support business goals. Manage multiple projects, deadlines, and priorities while ensuring quality and consistency.

Preferred Qualifications

& Experience Bachelor’s degree in Marketing, Communications, Business, or a related field. 5+ years of marketing experience, preferably with an emphasis on digital marketing and campaign management. Experience developing social media strategies and creating content for multiple platforms. Hands-on experience filming, editing, and producing short-form video and other visual content.

Experience with SEO, Google Analytics, website management, email marketing, paid advertising, and lead generation. Proficiency with Adobe Creative Suite or similar video editing and design tools; basic HTML knowledge is a plus. Experience with Hub. Spot, CRM systems, and marketing automation platforms. Experience managing marketing budgets, vendors, and multiple projects.

Strong written and verbal communication, creative, analytical, organizational, and project management skills. Ability to work independently, collaborate across departments, and translate business objectives into effective marketing strategies. Travel Requirements Travel up to 15% of the time. Environmental Conditions Work is primarily performed in an air-conditioned office.

Occasional outdoor work with customers may be required. The Marketing Manager must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, and without causing significant safety threat to self or others. The statements made herein are intended to describe the general nature and level of work being performed by employees assigned to this job classification.

They are not intended to be construed as an exhaustive and inclusive list of all responsibilities, duties, and/or skills required of personnel so classified. Doggett is an Equal Employment Opportunity Employer