Senior Director of Lifestyles and Marketing

Senior Director of Lifestyle & Marketing Access Management | Orlando or Lakewood Ranch/Sarasota, Florida Employment Type: Full-Time Salary Range: $125,000–$150,000 annually About Access Management At Access Management, people make the difference. We manage residential communities, clubs, restaurants, and lifestyle amenities throughout Florida, creating experiences that bring people together and make communities feel like home.

Our culture is rooted in hospitality, because we believe customer service is transactional, but hospitality is transformational. We are seeking an experienced, visionary leader who has learned service at the highest level and is ready to bring that same passion for exceptional experiences to the communities we serve. The Senior Director of Lifestyle & Marketing will provide strategic leadership and direction for lifestyle programming, marketing, and brand development across the Access Management portfolio.

This individual will play a key role in elevating the resident experience, strengthening the Access brand, and developing innovative programs and marketing initiatives that distinguish our communities.

Key Responsibilities

Lifestyle & Event Leadership Provide strategic leadership and oversight of lifestyle programming and event experiences across the Access Management portfolio. Establish consistent standards and best practices for lifestyle operations, programming, and resident engagement. Partner with community Lifestyle Directors to develop annual lifestyle calendars, ensuring programming is creative, engaging, well-coordinated, properly staffed, and effectively promoted.

Recruit, develop, mentor, and support Lifestyle Directors and onsite activities teams, fostering a culture of hospitality, accountability, and exceptional service. Collaborate with community leadership to identify opportunities to enhance resident satisfaction, participation, and overall community engagement. Oversee the planning and execution of signature events, special programs, and portfolio-wide lifestyle initiatives.

Marketing & Brand Management Lead and maintain the Access Management brand identity across all marketing and communication platforms. Oversee the development and execution of marketing strategies, including website content, social media, newsletters, email campaigns, photography, promotional materials, and brand standards.

Ensure consistent, professional, and engaging communications that reflect the company's culture and values. Create compelling marketing materials, presentations, and proposal decks in partnership with the Business Development team. Present marketing strategies, proposals, and company initiatives to community boards, developers, and other key stakeholders.

Support recruiting and employment marketing initiatives to strengthen the company's ability to attract qualified community management and onsite talent. Cross-Department Collaboration & Content Development Partner closely with Food & Beverage leadership to create coordinated lifestyle, dining, and special event experiences that maximize resident participation and engagement.

Identify opportunities to integrate dining, entertainment, and lifestyle programming to enhance the overall community experience. Lead the production and development of the Access Connect podcast and other multimedia content that communicates the company's story, culture, expertise, and accomplishments. Identify innovative ways to showcase Access Management communities, employees, events, and services through digital and traditional marketing channels.

Qualifications

& Experience Minimum of 7 years of progressive experience in events, lifestyle programming, guest experience, marketing, or hospitality leadership. Experience with a nationally recognized hospitality, resort, entertainment, or private club brand such as Disney, Four Seasons, Ritz-Carlton, Marriott, Hilton, Universal, or a comparable organization.

Demonstrated success leading lifestyle, event, or marketing teams across multiple locations or properties. Strong understanding of event planning, entertainment programming, guest engagement, and exceptional hospitality standards. Hands-on marketing experience with tools and platforms such as Canva or Adobe Creative Suite, social media scheduling applications, email marketing platforms, and website content management systems.

Excellent presentation, communication, and relationship-building skills, including the ability to develop polished, professional presentations for executive leadership, community boards, and developers. Strong leadership and organizational skills with the ability to manage multiple priorities and initiatives across a geographically diverse portfolio.

Executive presence combined with a warm, approachable, service-oriented leadership style. Ability to travel regularly to Access Management communities throughout Florida. Must reside in or be based near Central Florida (Orlando) or the Lakewood Ranch/Sarasota area.

Preferred Qualifications

Experience with master-planned residential communities, active adult/55+ communities, or private club environments. Experience with Food & Beverage marketing, restaurant promotions, and hospitality-driven event programming. Active Florida Community Association Manager (LCAM) license. CMAA membership or related professional certification.

Disney Institute hospitality or leadership training. Experience with video production, podcast development, and digital storytelling. Why Join Access Management? This is an opportunity to influence the lifestyle and resident experience across an entire portfolio of communities rather than a single property. As Senior Director of Lifestyle & Marketing, you will help shape the experiences, programming, and brand identity that distinguish Access Management.

You will work directly with company leadership, report to the Chief Operating Officer, and have the opportunity to develop innovative programs and marketing strategies that make a meaningful difference in the communities we serve.

Compensation

& Benefits Competitive annual salary of $125,000–$150,000, based on experience and qualifications. Medical, dental, and vision insurance. 401(k) retirement plan. Paid time off and company holidays. Phone and mileage reimbursement. How to Apply Interested candidates are encouraged to submit their resume along with two examples of events, marketing campaigns, or creative initiatives they are particularly proud of.

Apply directly through our website at www.accessdifference.com or submit your application through LinkedIn. Access Management is an Equal Opportunity Employer.