Market Analyst, Enrollment Management

Market Research and Intelligence Conduct market research to identify existing and emerging geographic, demographic, and population markets with potential to support enrollment goals. Analyze national, regional, state, and local demographic, economic, educational, workforce, and higher education trends. Monitor competitive dynamics, including institutional positioning, enrollment trends, academic offerings, tuition and financial aid strategies, and recruitment activity.

Evaluate market size, student demand, population characteristics, growth trends, and opportunities for recruitment and enrollment growth. Data Analysis, Segmentation, and Strategic Planning Analyze student markets, population segments, academic programs, residency classifications, and enrollment behaviors to identify trends, risks, and opportunities.

Develop and support student and market segmentation methodologies to inform recruitment and enrollment strategies. Conduct quantitative, trend, and scenario analyses to support strategic enrollment planning, forecasting, and decision-making. Develop and evaluate prospective student name acquisition strategies, including priority market identification, vendor evaluation, selection criteria, and return on investment.

Reporting, Visualization, and Communication Develop and maintain reports, dashboards, and data visualizations communicating market trends, enrollment performance, student behavior, and analytical findings. Translate complex data into clear, accessible, and actionable insights for operational teams, managers, directors, and senior leadership.

Communicate analytical findings, assumptions, limitations, implications, and recommendations to support strategic and operational decisions. Data Integration, Quality, and Collaboration Research, evaluate, and integrate internal and external data sources supporting market intelligence and strategic initiatives. Coordinate with third-party partners and external vendors on data requirements, integration, transfers, validation, and quality.

Develop and maintain documentation of analytical methodologies, data sources, processes, and assumptions to support consistency and reproducibility. Collaborate with Enrollment Management colleagues, University Analytics and Institutional Research (UAIR), and other campus partners to support data-informed planning and initiatives.

Knowledge, Skills, and Abilities (KSAs): Knowledge of quantitative research methods, statistical analysis, market research techniques, and data interpretation, including the ability to identify trends, patterns, and opportunities from complex datasets. Skill in utilizing data analysis, reporting, and visualization tools (such as Excel, SQL, Power BI, Tableau, or comparable platforms) to develop reports, dashboards, and actionable insights.

Ability to synthesize and communicate complex analytical findings clearly and effectively to multiple audiences, including operational stakeholders and senior leadership. Knowledge of demographic, economic, educational, and higher education market trends, with the ability to apply research findings to strategic planning and decision-making.

Ability to independently manage analytical projects, integrate and validate data from multiple sources, collaborate across functional teams, and maintain accurate documentation of methodologies and processes.