Digital Specialist

Louis Vuitton is looking for a Digital Specialist to join the Digital Team in the Hong Kong/Taiwan regions. In close collaboration with the markets and the international headquarters of Louis Vuitton, you will be in charge of website maintenance and operations, digital merchandising, including product update and product promotion, project support as well as ad-hoc assignments.

Webmastering

• Be responsible for maintaining HK/TW’s website structure, product updates, and its content through CMS, including translation from English to Chinese and proof-reading, to offer the best-in-class client experience to display
• Ensure that animations, content and promotions are well represented in all digital interfaces (e.g. websites and app) and prioritize activities according to the brand commercial calendar
• Execute tactical adjustments to your plan to maximize opportunities, and assist in all activities in marketing and communication with clients in an online environment
• Manage web projects and UATs, by liaising with internal parties including Paris counterparts and local offices, and external parties including vendors and suppliers, to make sure that the website contents are up to date and accurate
• Participate in global / lead regional online related projects and UATs, and work with website developers/IT Team on testing and implementing website enhancements e. Merchandising
• Maintain HK and TW website content, product launches (including ENG to ZHT translation and proof-reading) / updates / obsolete management and eVM etc.
• Be proactive in carrying out targeted e-Merchandising actions according to product categories and target audience, as well as monitor supply and digital stock situation to boost conversion
• Create reports to monitor KPIs, client reactions, business outcomes and analyze client purchase behaviors and site metrics to propose enhancement and opportunities to maximize business, to put in place action plans for opportunities identified
• Provide competitor insights and analysis to Line Manager on market performances and trends Degree holder, with excellent communication and interpersonal skills (English and Chinese) Minimum 2 years of relevant working experience in digital production / online catalogue maintenance / fashion industry Strong sensitivity for digital; business and product oriented, with a certain aesthetic sense and advanced analytical skills Traditional Chinese input, proficiency in Microsoft Office, PowerBI, GA4 / Google Looker Studio, experience in e-Merchandising tools; experience in Coremedia / Algolia / AEM / BCC and proficiency in HTML / XML / SEO is a plus Self-motivated, organized and able to multi-task and complete tasks independently Team player, flexible and able to meet tight deadlines Detail-mindedness is essential, with a keen eye on details Project management skills for launching web related projects Familiar with AI, internet marketing and technologies