Marketing & Social Media Manager

Marketing and Social Media Manager  Stronger job promotion on our page.  More social media activity around team news, office life, events, photos, milestones, promotions, anniversaries, and new hires.  Longer-term market content, including market insights, debt/equity market information, and wider industry updates.

 Better client and candidate marketing content, including revamped client info packs, consultant bios, individual market coverage, testimonials, success stories, and case studies.  Market-specific content to show expertise, including market intelligence by geography, salary surveys, and client activity roundups.  More sharing of client posts and weekly updates on client hiring activity.

 A clear LinkedIn strategy for us and individual recruiters, including guidance and monitoring of consultant posts, job sharing, reposting, and engagement.  Improved employer branding, including Glassdoor management, office showcases, staff events, and team photos.  Better use of LinkedIn, Instagram, and other social channels to build followers, engagement, and brand visibility.

 More consistent content planning, including a central content calendar for posts, newsletters, blogs, industry news, current affairs, and recruitment events.  SEO improvement work to strengthen online rankings.  Tracking and reporting on social media performance, engagement, and outcomes.  Competitor research and analysis of competitor followers and social media strategy.

 Research into LinkedIn forums, events, and online groups, including Reddit, to find candidate pools and networking opportunities.  Support for business development through marketing proposals.  Candidate outreach support, including messaging campaigns for target markets.  Email marketing to keep client and candidate networks warm.

 Proactive use of social media and digital trends to keep campaigns current and effective.  Regular promotion of the website, including posting jobs there and sharing them to LinkedIn.  Ensuring all jobs are posted to company webpages.