Marketing Technology Senior Specialist

Overview

We are seeking a proactive and skilled Marketing Technology Senior Specialist to manage, optimize, and evolve our marketing automation platforms. This role is crucial in driving successful campaign execution, audience engagement, and informed decision-making. The ideal candidate will proficiently leverage platforms such as Marketo and Adobe Journey Optimizer and provide essential support, training, and strategic guidance to cross-functional marketing teams.

Work Environment: Hybrid (3 days on-site, 2 days remote) Travel Requirement: Minimal (0–10%) Key Responsibilities: Marketing Technology Management: Manage daily operations, performance, and upkeep of marketing automation platforms including Marketo, Vibes, and Adobe Journey Optimizer. Ensure smooth integration and reliable data flow between marketing platforms and other business systems to support accurate segmentation and reporting.

Identify opportunities for enhancing platform capabilities, automation, and operational efficiency. Stakeholder Support & Issue Resolution: Act as the primary support contact for internal marketing teams regarding platform-related queries, issues, or requests. Collaborate closely with campaign and channel managers to ensure effective utilization of marketing technologies for targeting, personalization, and automation.

Partner with internal IT teams, analytics specialists, and external vendors to troubleshoot technical challenges and deploy new features. Training & Resource Management: Conduct regular training sessions to enhance team proficiency, boost platform adoption, and reinforce industry best practices. Create and maintain comprehensive internal documentation, playbooks, user guides, and configuration materials for consistent and efficient platform usage.

Qualifications

Education

Degree, certification, or demonstrated proficiency in marketing technology, automation, digital marketing, or related fields. Experience: 3–5 years of relevant experience in marketing automation, digital marketing, or email campaign management. Extensive hands-on experience with Marketo. Demonstrated ability to analyze marketing performance using platforms such as Marketo and Google Analytics.

Experience with CRM systems, particularly Salesforce, and their integration with Marketo. Skills & Abilities: Exceptional copywriting and content creation skills adaptable to diverse audience segments. Deep understanding of lead nurturing strategies, audience segmentation, and automated workflows within marketing systems.

Strong project management capabilities with proven skill in prioritizing multiple tasks and meeting deadlines. Excellent communication and interpersonal abilities for cross-departmental collaboration with technical teams and leadership. Familiarity with SEO, paid media, social media, and other digital marketing channels is advantageous.

Experience with CMS platforms such as Adobe Experience Manager (AEM) is beneficial. Background in membership-driven organizations, HR-focused marketing, or event marketing is a plus. Preferred Certifications: Marketo Certified Associate (MCA) Marketo Certified Expert (MCE) Marketo Certified Solutions Architect (MCSA)