Content & Marketing Manager (Native Chinese/ Based in Shanghai, China)

•Content Strategy & Planning: Develop the brand’s overall content strategy in China, planning cross-platform content matrices (off-platform: Xiaohongshu, Douyin; in-platform: Taobo) and communication calendars. •Core Content Creation & Empowerment: Lead core creative concepts and content ideation for key campaigns (e.g.

, major promotions, new product launches), collaborating with the TP to produce and support core materials and copy that meet business needs while ensuring brand consistency. •Influencer Marketing & Live Streaming Coordination: Responsible for KOL/KOC and streamer resource development and collaboration, guiding the TP or partners to adapt core brand creatives for influencer and live streaming scenarios.

\ •Content Quality Oversight: Manage and review extended content produced by the TP (e.g., product detail pages, daily visuals/videos) to ensure compliance with brand standards and quality requirements. •Performance Tracking & Optimization: Monitor content marketing ROI and continuously optimize strategies based on data insights.

Requirements

8+ years of work experience, 5+ years of experience in brand content marketing or social media marketing, familiar with KOCs/KOLs and Taobao & Red in China . Deep familiarity with mainstream Chinese content platforms and trends, with strong content planning and original creative capabilities to produce high-quality content blueprints and core ideas.

ROI and sales driven in mindset on generating sales while working with KOCs/KOLs Extensive network and successful collaboration experience with influencers/streamers. Excellent content aesthetics and project management skills, capable of effectively guiding internal and external teams to execute content initiatives. Workable English communication skills required.

Self-motivated, well-organized, flexible and result oriented Ability to work in a fast-paced, dynamic environment: