Facebook Ads Executive

Roles and Responsibilities Set up campaigns in accordance to client requirements. Constantly optimize the campaign to get the best results Engaging with clients to understand their requirements and translating into appropriate digital initiatives. Develop and manage the strategy setup for the campaigns Design and implement meaningful and actionable audience and creative tests.

Writing copies for Facebook Ads that drive conversions Checking the consistency of Facebook Ad Copy tone and language vis-à-vis Landing page and vice versa Creating and choosing landing pages according to the target audience Optimizing landing page that suits the campaign Daily monitoring of results and improving ads Testing variations of ads to determine the best performing one Manage budgets on a daily, weekly and a monthly basis to keep spend optimised.

Work with the web development, design team and content team Generate results from the dashboard and keep client updated always Initiate client meetings at regular intervals Actively participate in ideating strategies for clients Requirements Required Candidate Profile Minimum 1 year of experience with Facebook Ads Must have worked with the Facebook Ads Dashboard extensively Comprehensive understanding of Facebook's Advertising Policies Must have worked on creating and coordinating an effective landing page Amazing writing and verbal communication skills A spark of creativity is a bonus Stay abreast of the ever-changing tools, trends of Facebook Ads Ability to manage multiple projects at the same time Excellent attention to detail Display a consistent level of enthusiasm Should be a team player Keen on Problem solving Positive attitude with ability to motivate oneself