Account Development Representative (ADR)

Sales at TRACTIAN The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology.

Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by Rep. Vue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.

What You'll Do

As an Account Development Representative (ADR) at Tractian, you will support revenue growth by identifying and qualifying new business opportunities within your assigned market. You will engage prospective customers through structured outbound and inbound outreach, build early-stage pipeline, and partner closely with Account Executives to support successful deal progression.

You will use Hub. Spot CRM to manage prospect interactions, track activity, and ensure accurate pipeline visibility, while developing a strong understanding of Tractian’s software and hardware solutions to effectively communicate value to potential customers.