Sr Programmatic & Marketing Data Analyst

About the Role

We are looking for a Programmatic & Marketing Data Analyst who can combine data analysis with digital media buying, especially using Google DV360 . This role is WFH-friendly and will work closely with marketing and performance teams to analyze campaigns, optimize media performance, and turn data into actionable insights.

Key Responsibilities

Analyze digital marketing campaign performance across Google Ads, Meta Ads, TikTok Ads, DV360 , and other channels. Manage and optimize programmatic campaigns using DV360 . Conduct audience, keyword, and campaign analysis to improve targeting and performance. Monitor key metrics such as CTR, Conversion Rate, CAC, ROI, and LTV .

Build reports and dashboards using Excel, SQL, Python/R, or BI tools . Conduct A/B testing, funnel analysis, and campaign performance analysis. Provide data-driven recommendations for media spend and campaign optimization . Work closely with marketing and business teams to support strategic decisions.

Requirements

Bachelor’s degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics , or a related field. 2–4 years of experience in Data Analyst, Product Analyst, Business Analyst, Performance Marketing, or related roles. Strong SQL and Excel skills. Familiar with Python/R and BI tools such as Tableau, Power BI, Looker, or Google Data Studio.

Good understanding of digital marketing and paid media . Understanding of the programmatic ecosystem (DSP, SSP, DMP) . Hands-on experience with Google DV360 or other DSPs . Experience analyzing and optimizing digital marketing campaigns. Strong analytical and problem-solving skills. Good communication skills and able to translate data into business recommendations.

Google Display & Video 360 certification or other programmatic certification is a plus. Work Arrangement WFH / Remote-friendly The role will initially require working from the office to support onboarding, collaboration, and team integration. After the onboarding/adaptation period, there will be an opportunity to work from home (WFH), subject to performance and business needs.